AIDA Analytics Conversion SEM Traffic 
Online Marketing Institute
MAY 18, 2010
I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. This will lead to qualified leads and increased profits. CTA (Call to action)- The call-to-action button that prompts the user to perform a specified action. It tells the browser how to display certain content.
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