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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests.

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Is it Time to Kill Lead Nurturing as We Know It?

Hubspot

Elmo Lewis proposed the AIDA (Awareness, Interest, Desire, Action) sales model.* Indeed, there has been a fair amount of research questioning the validity of AIDA and similar “hierarchy of effects” models. The fundamental criticism is that decision-making is more emotional than AIDA assumes.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking.