AIDA and Amazon - B2B Marketing Zone

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Use gamification to turn the otherwise formal interaction into a fun and memorable experience. to identify and rectify the problem.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. Examples: Amazon, Apple, Nike. CRM: Customer Relationship Management. Marketers use it to get to know their audience, trace their customers'' paths, and make a visual assessment of how visitors interact with their pages. 60 Common Marketing Acronyms. B2B: Business-to-Business.

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B2B Marketing Zone

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

60 Marketing Acronyms Every Industry Pro Should Know

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