Target (Photo credit: Wikipedia). With the age old battle of sales feeling that they are getting bad leads.  am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  Their ability to target different parts of home plate with predictable ball movement is an amazing skill and if you have it – you can earn millions playing the game. Lead generation today is becoming the art and science of targeting.  Getting On Target. Follow @tonyzambito. MORE >>

As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. As we move into an age where content curation leads content, where influencers dictate styles and trends, some organizations really stand out, while others fall flat on the runway. Who doesn't love fashion? Whether it be an appreciation for the art form or simply admiring a well-dressed look, good style is, well, always in style! Zara People! MORE >>

Photo credit: Wikipedia. Age matters. Maybe that is not a surprise, but what did surprise is that middle-aged faculty complain about more barriers than those older or younger. The top barriers are the same as last year, but all of them have dropped significantly across all age groups. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Barriers are dropping. MORE >>

Panda (Photo credit: Wikipedia). In the age of Panda, content quality and optimization are converging. Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. The larger and more complex your environment, the harder it is to present an optimized site. You do the keyword research. In short, you do everything right. MORE >>

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.     An inherent issue is that the necessary rethinking can fall prey to the traditional function-based approaches organizations have done over the past quarter-century.  Buyer Insight. MORE >>