Defining Corporate Listening In the Online Age
APRIL 12, 2013
Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. You may see listening in a corporate setting as something that happens between co-workers. So let’s review.
Why Your Memory Sucks: The Science of Remembering in the Internet Age
AUGUST 18, 2015
Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head?
Enterprise gamification is a spoon full of sugar
JUNE 16, 2015
According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. It’s torture. AMPer ? Like this post?
How Important Is a B2B Brand?
B2B Ideas @ Work
DECEMBER 17, 2015
According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys […]. No marketing practice has stood the test of time like branding.
The Redesign of Customer Experience in the Digital Age
JUNE 14, 2010
Image via Wikipedia. The advent of the Digital Age has produced many new potential forms of customer interactions that can be a contributor to a holistic customer experience. As the Digital Age continues to evolve, so must organizations today in how they redesign customer experiences. Orienteering has become the new rage of outdoor sports and hiking.
Can We Please Stop Using Branded Content?
OCTOBER 6, 2015
First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes editorial content. I’m going to be honest with you. loathe the term “branded content.”. Branded content gives content marketing a bad name. Sounds disturbing doesn’t it? Content brands: A better way.
Higher Education Faculty Continue to Use Social Media
OCTOBER 24, 2012
Photo credit: Wikipedia. Age matters. Maybe that is not a surprise, but what did surprise is that middle-aged faculty complain about more barriers than those older or younger. The top barriers are the same as last year, but all of them have dropped significantly across all age groups. Video use is now so pervasive that we had to separate it from the rest of social media.
Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
DECEMBER 18, 2015
According to Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ And in today’s digital age, if you want to build a following, a sign-up form is a must-have as part of your strategy for acquisition and retention. ’ The key phrase says it all here: ‘Groups of People.’
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. have been online since 1983 when I bought my first IBM AT and Hayes 1200 baud modem and dialed in to local BBS communities before really blooming into the Internet age in 1993. It doesn’t matter. It doesn’t feel like work. you protest.
5 Tools to Measure Digital Influence
MAY 29, 2012
English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. When you connect with an influential user, you ultimately increase your influence and reach.
Social Buyerology: Listening to the Social Buyer
JUNE 1, 2011
Image via Wikipedia. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. In the modern social age, we know that the degree of social interaction has increased immensely. This is the third installment of my reflection on Social Buyerology.
7 of the Greatest Creative Collaborations of All Time
MARCH 13, 2016
Source: Wikipedia. 3) F. Together they revolutionized cinema, popularizing the gangster genre with films like Little Caesar (1931) and Scarface (1932) and producing some of the most notable movies to come out of the Golden Age of Hollywood, including The Maltese Falcon (1941), Casablanca (1942), and A Streetcar Named Desire (1951). Source: Ad Age. In the U.S. Don Draper).
A Digital Marketer's Christmas Wish List
DECEMBER 23, 2015
Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. After all, according to Wikipedia , Branson’s nickname is “Old Beardie”—talk about a layup! Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes. Wish #1: Abidingly Authoritative Algorithms. Just spitballing here…. Wish #2: Continuously Copywriting Elves. Bummer, dude. Give it some thought. Wish #3: Socially Savvy CEOs.
The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
JULY 14, 2011
Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. So, please forgive me if the recommendations Wikipedia says David Meerman Scott has made, are not entirely correct. Inbound marketing is not about being passive. To be found. Period.
How to Find Accurate and Compelling Data
JANUARY 1, 2015
If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. Therefore, as with the case of aged data, use discretion. Too often, individuals cherry pick data from a variety of. Whether you’re communicating to your boss or your consumer, all data starts with a good data source. Current.
The Ascent of the Social Buyer
AUGUST 8, 2011
Image via Wikipedia. As the constant motion of the social age evolves, offline and online buying activities are blending into a myriad of new buying behaviors that are yet to be defined clearly. Social Buyerology: Understanding Buyers in the Social Age (buyerpersonainsights.com). The B2B buyer, for decades, has engaged in primarily offline buying activities.
Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
APRIL 19, 2012
Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher. With the age old battle of sales feeling that they are getting bad leads. Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers. And, they are making numerous choices along the way. Getting On Target.
Why the economics of blogging are diminishing
grow - Practical Marketing Solutions
APRIL 22, 2015
It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. wikipedia page gives you info, but I can make you feel something. 3) I relate everything that I write about to me. And so did the clients. Lack of time.
Understand Your Target Market: 3 Steps to Creating Customer Personas
FEBRUARY 20, 2015
According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Demographic information (age, gender, household income, etc.). Your product or service is intended for a particular group of people, right? How do you create customer personas? Location. All rights reserved.
The New Social Buyer Ecosystem
JULY 24, 2011
Image via Wikipedia. This is also radically changing the concept of public relations in the social age. Changing forever conventional perceptions of how buyers in the social age work, collaborate, meet challenges, find solutions, engage with sellers, and ultimately make purchases. The pace in 2011 has noticeably quickened. Related articles.
The Future of Buyer Relationships
APRIL 14, 2011
Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy. CMO and CSO leaders of the new digital and social age will need to demonstrate authenticity in all ways. Social Expert Networks. Reputation. Real-Time Content.
The Harsh Realities of SEO That No One Tells You
JULY 8, 2014
Your Domain Age Matters. Regardless of the degree to which it matters, there’s enough evidence to suggest that the age of your website domain does have an effect on how quickly it ranks. For instance, Moz founder Rand Fishkin has said “Is [domain age] going to substantively change rankings? This post originally appeared on the Insiders section of Inbound Hub.
Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
MAY 9, 2012
Photo credit: Wikipedia. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60. Tokyo, Guangzhou, and Seoul, per Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. That’s a great starting point. Pew Research Center. Nielsen.
Listening Online Isn’t A Lost Art, You Must Find It
MARCH 15, 2013
Photo credit: Wikipedia. Its easy, because as a race–yeah I am rolling this out on the entire human race regardless of color, creed, faith, sexual orientation, (insert favorite label here)–we suck at one of the most basic things (and that has never been more apparent than in the social age). Of course, I say fortunately for me. It’s simple. Oh no, you say? Listening.
Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
FEBRUARY 28, 2013
Photo credit: Wikipedia. The age of the all powerful ‘boss’ is very 20 th century. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Empower employees.
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. Sloane argues that her generation has been “around long enough to see how life worked without it but had it thrown upon us at an age where the ways to make the best/correct use of it came most naturally to us.”. That’s right. Dad said no Facebooking or texting while on vacation. NO TWITTER!! So, now I have the wraps off. What about what Cathryn actually said? Should
Your social media faults are not in the tools but in ourselves
APRIL 12, 2012
Credit: Wikipedia. Granted, I am old, but even for people my age, it was unusual to be using e-mail in the ’70s. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. have been using e-mail longer than most people.
A Shortish History of Online Video
OCTOBER 19, 2016
MySpace, Wikipedia, YouTube, and a host of other collaborative sites led to Time Magazine publishing the controversial Person of the Year as simply “You” , representing the people who used these tools every day to redefine the web. YouTube and Netflix showed the power of small companies to change the way we consume media, but big corporations weren’t entirely in the stone-age either.
Importance of Context to Understanding the New Social Buyer Persona
APRIL 17, 2011
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context? Related articles.
Plan for the Social Buyer Before It’s Too Late
MAY 1, 2011
Image via Wikipedia. In today’s social age, organizations that will put themselves on an evolutionary path that puts them in alignment with their new social buyer persona will have the best chance of succeeding in the future. To say things are changing is an understatement. You might be surprise that most often, outbound calls are going directly into voice mail.
Need Better Content? Define Your Use Case Requirements
MARCH 13, 2015
Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. From Wikipedia: A use case is a list of steps, typically defining interactions between a role and a system, to achieve a goal. Your inventory and budgets are starved for the customer relevant content you require.
Reinvent B2B Sales With Buyer Personas
MAY 12, 2011
Image via Wikipedia. Understanding the archetypes of buyers and their relevant goals can provide the powerful insights B2B Sales needs to engage with buyers in this new social age. I do not subscribe to the notion that B2B Sales will face extinction much like when the Roman Empire fell and the city of Rome burned. Who are they?
The Influence of the Social Buyer on B2B Business
JUNE 26, 2011
Image via Wikipedia. Social Buyerology: Understanding Buyers in the Social Age (buyerpersonainsights.com). In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes.
Tips for Next Gen Digital Marketing and PR Pros
APRIL 9, 2012
Photo credit: Wikipedia. This one is for digital media marketers and PR pros of all ages: Be a disciple of Life-Long Learning. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? It’s spring, which means it’s mentoring season. The great news for marketing and PR students?
5 Critical Roles that Need SEO Skills
DECEMBER 31, 2012
Photo credit: Wikipedia. In the age of Google Panda, this means giving a wide berth to static text above the fold, where the content strategist can tell the audience what the page is about and why they should care. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Debunking the SEO Haters, Again.
The Fixed vs. Growth Mindset – to Which Do You Believe?
MAY 4, 2013
believe that people at any age are capable of growth and development. Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success was written by Carol S.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.” Image credit: Stone Temple Consulting. by Forbes.
Four Challenges Market Research Faces Today
MARCH 25, 2011
Image via Wikipedia. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy.
The Best Promotional Product Videos Ever (And Why They Make You Buy)
NOVEMBER 11, 2015
The company even has its own Wikipedia page dedicated to the series. has been named as the number one viral marketing campaign of all time [by Ad Age].". The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. Examples of Promotional Videos That Make You Want to Buy. 1) Blendtec: Will it Blend?
Why Should You Bother Sharing Content on Twitter?
MAY 20, 2014
But like it or not, it''s the age of Google stalking. Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? My husband is one of these people.