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Defining Corporate Listening In the Online Age


Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. You may see listening in a corporate setting as something that happens between co-workers. So let’s review.

Aging 67

Why Your Memory Sucks: The Science of Remembering in the Internet Age


Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head?

Aging 57

Enterprise gamification is a spoon full of sugar


According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. It’s torture. AMPer ? Like this post?

Aging 97

How Important Is a B2B Brand?

B2B Ideas @ Work

According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys […]. No marketing practice has stood the test of time like branding.

Editing: Is social media realtime or permanent?


Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. What gives? How about YouTube?

Will social media listening replace market research?


Image via Wikipedia. Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. But the news is actually much bigger than what you are reading in Ad Age. It's an interesting story, mostly because of who is quoted.

Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program

Vertical Response

According to Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ And in today’s digital age, if you want to build a following, a sign-up form is a must-have as part of your strategy for acquisition and retention. ’ The key phrase says it all here: ‘Groups of People.’

5 Tools to Measure Digital Influence


English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. When you connect with an influential user, you ultimately increase your influence and reach.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. wikipedia page gives you info, but I can make you feel something. 3) I relate everything that I write about to me. And so did the clients. Lack of time.

Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia.   The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  In the modern social age, we know that the degree of social interaction has increased immensely.  This is the third installment of my reflection on Social Buyerology. 

The 24 Best Visual Content Creation Tools


Per the website, “From prominent historical figures to heroes of the modern age, our database of quotes is as comprehensive as diverse.” Per Wikipedia, “Sightsmap is a sightseeing popularity heatmap overlaid on Google Maps, based on crowdsourcing: the number of Panoramio photos taken at each place in the world.” Google Review Count:  366. Pricing:  free. Wrike.

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7 of the Greatest Creative Collaborations of All Time


Source: Wikipedia. 3) F. Together they revolutionized cinema, popularizing the gangster genre with films like Little Caesar (1931) and Scarface (1932) and producing some of the most notable movies to come out of the Golden Age of Hollywood, including The Maltese Falcon (1941), Casablanca (1942), and A Streetcar Named Desire (1951). Source: Ad Age. In the U.S. Don Draper).

A Digital Marketer's Christmas Wish List


Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. After all, according to Wikipedia , Branson’s nickname is “Old Beardie”—talk about a layup! Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes. Wish #1: Abidingly Authoritative Algorithms. Just spitballing here…. Wish #2: Continuously Copywriting Elves. Bummer, dude. Give it some thought. Wish #3: Socially Savvy CEOs.

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Higher Education Faculty Continue to Use Social Media


Photo credit: Wikipedia. Age matters. Maybe that is not a surprise, but what did surprise is that middle-aged faculty complain about more barriers than those older or younger. The top barriers are the same as last year, but all of them have dropped significantly across all age groups. Video use is now so pervasive that we had to separate it from the rest of social media.

How to Find Accurate and Compelling Data


If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. Therefore, as with the case of aged data, use discretion. Too often, individuals cherry pick data from a variety of. Whether you’re communicating to your boss or your consumer, all data starts with a good data source. Current.

It’s not your house to pwn so remember your place


On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. have been online since 1983 when I bought my first IBM AT and Hayes 1200 baud  modem and dialed in to local BBS communities before really blooming into the Internet age in 1993. It doesn’t matter. It doesn’t feel like work. you protest.

The Ascent of the Social Buyer

Tony Zambito

Image via Wikipedia.   As the constant motion of the social age evolves, offline and online buying activities are blending into a myriad of new buying behaviors that are yet to be defined clearly.  Social Buyerology: Understanding Buyers in the Social Age ( The B2B buyer, for decades, has engaged in primarily offline buying activities. 

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  With the age old battle of sales feeling that they are getting bad leads.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  And, they are making numerous choices along the way. Getting On Target.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Demographic information (age, gender, household income, etc.). Your product or service is intended for a particular group of people, right? How do you create customer personas? Location. All rights reserved.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   This is also radically changing the concept of public relations in the social age.   Changing forever conventional perceptions of how buyers in the social age work, collaborate, meet challenges, find solutions, engage with sellers, and ultimately make purchases.    The pace in 2011 has noticeably quickened.  Related articles.

The Future of Buyer Relationships

Tony Zambito

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    CMO and CSO leaders of the new digital and social age will need to demonstrate authenticity in all ways.  Social Expert Networks. Reputation. Real-Time Content.

The Harsh Realities of SEO That No One Tells You


Your Domain Age Matters. Regardless of the degree to which it matters, there’s enough evidence to suggest that the age of your website domain does have an effect on how quickly it ranks. For instance, Moz founder Rand Fishkin has said “Is [domain age] going to substantively change rankings? This post originally appeared on the Insiders section of Inbound Hub.

The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist


Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. So, please forgive me if the recommendations Wikipedia says David Meerman Scott has made, are not entirely correct. Inbound marketing is not about being passive. To be found. Period.

Highlights from SXSW 2016

grow - Practical Marketing Solutions

His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. More than half the people there were under the age of 15. His latest company, Viv, is creating a global brain where we “teach it” like we would contribute to Wikipedia. It’s just too big and complicated. Very VR. And there were long lines to try it.

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?   Related articles.

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia. In today’s social age, organizations that will put themselves on an evolutionary path that puts them in alignment with their new social buyer persona will have the best chance of succeeding in the future.  To say things are changing is an understatement.    You might be surprise that most often, outbound calls are going directly into voice mail. 

Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia.   Understanding the archetypes of buyers and their relevant goals can provide the powerful insights B2B Sales needs to engage with buyers in this new social age.    I do not subscribe to the notion that B2B Sales will face extinction much like when the Roman Empire fell and the city of Rome burned.    Who are they? 

The Fixed vs. Growth Mindset – to Which Do You Believe?

Fearless Competitor

believe that people at any age are capable of growth and development. Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S.

The Influence of the Social Buyer on B2B Business

Tony Zambito

Image via Wikipedia. Social Buyerology: Understanding Buyers in the Social Age ( In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.  

48 Phenomenal SEO Guides, Tips & Tactics


Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.” Image credit: Stone Temple Consulting. by Forbes.

A Shortish History of Online Video


MySpace, Wikipedia, YouTube, and a host of other collaborative sites led to Time Magazine publishing the controversial Person of the Year as simply “You” , representing the people who used these tools every day to redefine the web. YouTube and Netflix showed the power of small companies to change the way we consume media, but big corporations weren’t entirely in the stone-age either.

Why Should You Bother Sharing Content on Twitter?


But like it or not, it''s the age of Google stalking. Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? My husband is one of these people.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


Photo credit: Wikipedia. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60. Tokyo, Guangzhou, and Seoul, per Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. That’s a great starting point. Pew Research Center. Nielsen.

The Best Promotional Product Videos Ever (And Why They Make You Buy)


The company even has its own Wikipedia page dedicated to the series. has been named as the number one viral marketing campaign of all time [by Ad Age].". The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. Examples of Promotional Videos That Make You Want to Buy. 1) Blendtec: Will it Blend?

Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age.  Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy.

Listening Online Isn’t A Lost Art, You Must Find It


Photo credit: Wikipedia. Its easy, because as a race–yeah I am rolling this out on the entire human race regardless of color, creed, faith, sexual orientation, (insert favorite label here)–we suck at one of the most basic things (and that has never been more apparent than in the social age). Of course, I say fortunately for me. It’s simple. Oh no, you say? Listening.

Why Every Social Media Team Needs Millennials AND Boomers


Photo credit: Wikipedia. Sloane argues that her generation has been “around long enough to see how life worked without it but had it thrown upon us at an age where the ways to make the best/correct use of it came most naturally to us.”. That’s right. Dad said no Facebooking or texting while on vacation. NO TWITTER!! So, now I have the wraps off. What about what Cathryn actually said? Should