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Elon Musk kills the Twitter brand: Welcome to the age of X

Martech

Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” tweeted Twitter CEO Linda Yaccarino — or rather “x’ed” Yaccarino as we must learn to say. Why we care. Get MarTech!

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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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X (Twitter) partners with Google Ad Manager

Martech

X (formerly known as Twitter) has joined forces with the Google Display Network. A Google spokesperson told Ad Age : “Like a number of social apps and websites, X has signed up to monetize its home feed with Google Ad Manager.” The post X (Twitter) partners with Google Ad Manager appeared first on MarTech.

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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. For a long period, Twitter was the go-to social media platform for keeping up with news and events as they happened. This use of Twitter has largely continued following the X rebranding.

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Six Dos and Don’ts of Using Twitter Hashtags for Events

Brandwatch Marketing

Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Don’t make it too long Remember, Twitter users are already being limited to 140 characters. Running an event? Don’t limit them anymore by using a long hashtag.

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Reinventing Marketing in the Age of Disruption

Webbiquity

You can connect with him on Twitter or LinkedIn. The post Reinventing Marketing in the Age of Disruption appeared first on B2B Marketing Blog | Webbiquity. Collins holds a BA degree in Communications from Rowan University in New Jersey.

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Six Dos and Don’ts of Using Twitter Hashtags for Events

Brandwatch Marketing

Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Don’t make it too long Remember, Twitter users are already being limited to 140 characters. Running an event? Don’t limit them anymore by using a long hashtag.

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