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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Marketers can customize performance videos using demographic settings like geography, age, and household income. That’s a clear advantage over mass media tactics, like television and print ads. The ads mix and match women of different skin colors, ages, and cosmetics choices.

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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

To attract parents aged 30 to 40, who make the ultimate choice as to which films their children see, LEGO’s marketers made multiple references to ‘80s and ‘90s pop culture. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots. The Millennial Falcon, a spaceship from Star Wars, shows up in block form.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Sharethrough?

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The Alchemy of Modern and Traditional: Marrying Marketing Technology with Classic Techniques

Valasys

Print ads, billboards, direct mail, and television commercials are examples of traditional marketing that have stood the test of time. Seemingly a relic in the digital age, photo books can be a powerful addition to a marketer’s toolkit. Embracing the digital age doesn’t necessitate the discarding of traditional tools.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully.