Webbiquity

JULY 13, 2021

billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%. 88% are under the age of 50.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Schubert B2B

JUNE 22, 2020

The coronavirus, and the social distancing that has accompanied it, has had a devastating impact on businesses all across the world. According to Hubspot, social media posts with video have 48% more views. Due to stay at home orders, digital ads across all social media platforms are at an all-time high. Create Video Content.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). Social Media Facts and Stats.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Promote New Videos on Social. Choose Your Platforms. Decide Which Types of Video to Create. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. These generations have grown up in the age of the internet, making them tech-savvy information seekers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SnapApp

AUGUST 20, 2012

From a professional stand point, who owns or who should own social media? Is it a game for young, tech-savvy digital natives, or are the social seas best navigated by well-seasoned communications veterans? To be fair, below are summaries of the best points for both sides as well as a point of contention that age doesn't matter at all.

Social Media 48

Social Media Media Buzz Differentiation 48

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. These should be specific to social media messages so when prospects click on the post, they land on a relevant page.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). Age matters.

Sample 93

Sample Customer Surveys Mobile Marketing Statistics 93

Webbiquity

OCTOBER 21, 2020

As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. To succeed, brands need to redefine their branding for the digital age by focusing on three essential domains: Brand identity and unique selling proposition (USP). These are: Brand.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? 34% are aged 30-49 years old. Guest post by Lisa Sicard.

Social Media 359

Social Media Advertising Channels Media Business 359

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. The exports feature lets you download or share the social analytics report directly from the tool with multiple email ids. Why Is Age and Gender Metrics an Important Facebook KPI?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. This data helps brands to deliver targeted advertising on social media platforms.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

SEPTEMBER 26, 2023

Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). consumers with the help of research firm Censuswide.

Budget Programs 103

Budget Programs Marketing Report Marketing Management Marketing Budget 103

SocialPilot

JANUARY 15, 2024

Snapchat Demographics Statistics Snapchat is one of the most popular social media platforms , with more than 500 million monthly active users and 363 million daily active users. In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. India alone has 144.35 million users, followed by the U.S.,

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Content Standard

MAY 12, 2015

Social media is a powerful tool. While it feels as though social media has existed forever, these channels are relatively new; in fact, sites like Twitter haven’t even been around for a decade. The exposure these messages can receive makes having a measured, safe social media strategy of the utmost importance.

Social Media 40

Social Media Media Opinions Twitter 40

SmartBrief - Marketing

MARCH 19, 2024

They are deeply concerned with the ethical practices of the brands they support, from sustainability efforts to social responsibility. In the digital age where information is abundant, consumers are skeptical of what they are told and want to see the proof before investing their dollars and loyalty.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Pricing hasn’t yet been announced.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Stevens & Tate

APRIL 15, 2024

Virtual Tours : In today’s digital age, the initial exploration of senior living options often takes place online, making virtual tours a critical component of your marketing strategy. These tours showcase your facilities, highlight amenities, and give a taste of the daily social activities, making your community an attractive option.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Navigate the Channel

JANUARY 17, 2024

The social media platform has seen tremendous user growth especially among teens, but platform usage is also exploding among adults, especially Millennials. Leverage Other Social Media Channels For Snapchat Promotion Use other social media platforms to announce your Snapchat presence. And, B2B marketers have taken notice.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Champion Communications

DECEMBER 15, 2023

In the fast-paced digital age, AI-powered tools and automation will play a significant role in streamlining PR processes. As social media continues to dominate our lives, influencers have become influential voices in shaping public opinion. As an industry, we must be prepared to handle crises swiftly and effectively in the digital age.

PR 62

PR Forecasting Campaigns Analysis 62

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses. What’s the value of social proof? “At

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. Social media posts also increasingly show up in search results.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 143

Research Loyalty Case Studies Communities 143

EveryoneSocial

JANUARY 11, 2024

The most valuable social media insights answer the question that every team — from sales and marketing to HR and recruiting — has. But unfortunately, most of the data and social media insights available tells only part of the story. is on social media. Through others on social. The best way to reach them?

Social Media 66

Social Media Media Word of Mouth Content 66

illumin

DECEMBER 6, 2023

While TikTok has the potential to become a more traditional social network, as Williamson discusses in The Daily , it remains a less familiar, and less profitable platform for advertisers. So, what are the differences between Meta’s two biggest social platforms – why choose one network over the other? billion up by 5% year over year.

Demographics 63

Demographics Facebook Emarketing Loyalty 63

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The trick here is to only include information that’s actually important to know.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Spiralytics

NOVEMBER 14, 2023

Empowered to make decisions for themselves Unlike prior generations, Gen Alpha is growing up in a digital age that empowers them to make decisions for themselves at a younger age. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Navigate the Channel

DECEMBER 19, 2023

2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C. 3 – Leveraging the Power of Social Media Social media is no longer just a platform for connecting with friends; it has become a powerful tool for B2B marketers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. This data helps identify popular pages, user engagement, and areas for improvement.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Sprout Social

JUNE 14, 2022

A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Grace and Frankie —a show almost entirely based around the concept of aging—debuted the second half of its final season at #2 on Netflix in the US. They embrace their age. staronlyfans.

Demographics 97

Demographics Class Social Media Trust Marketing 97