KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

Biznology

JULY 18, 2013

Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. Even though you can get new content up on the web in a matter of seconds today, it doesn’t mean that the search engines are seeing it right away.

SEO 80

SEO Wikipedia Marketing Management Domain 80

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

NOVEMBER 30, 2015

You can leverage this to jump above the regular search results. In the larger red rectangle on the left you see that his age is also calculated for you, as well as information on the birth dates of other famous people. These are also shown at the top of the web search results. What are Rich Answers, you ask?

SEO 99

SEO SERP Domain Wikipedia 99

Biznology

OCTOBER 30, 2013

Photo credit: Wikipedia. Clearly, we live in a mobile age right now and we need to be present in the mobile space to tell our brand’s story. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? Mobile is king now.

Design 80

Design Mobile Marketing Wikipedia Internet Marketing 80

Biznology

APRIL 26, 2012

Photo credit: Wikipedia. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. It’s a time-consuming process and can be tedious to complete, but it’s the best way to get a glimpse into how the search engines perceive your website.

Link Building 80

Link Building Ad Building Wikipedia Press 80

Outgrow

DECEMBER 20, 2022

Saksham Sharda: At what age do you want to retire? And as people write these original articles about you, that sends a strong signal to the search engines. I see it more from small marketing and PR firm agencies that are doing a campaign to build articles and stuff so that they can then generate the Wikipedia, you know, listing.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

OCTOBER 28, 2011

Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Well, now there may be a modern take on this ode to aging. Well, the same basic principle applies regarding things aging on the Internet.

Marketing Websites 80

Marketing Websites Internet Marketing Wikipedia Opinions 80

Customer Experience Matrix

JULY 16, 2009

Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. These start with searching for articles to analyze.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Web pages highlighted under featured snippet positions will no longer be duplicated in organic rankings.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Perhaps the most radical thing I’ve learned in the last few months is that editorial stylebooks need to adapt to the way people search. That’s 1 trillion gigabytes!) One final tip.

PR 80

PR Tips Public Relations Work Management 80

Biznology

OCTOBER 27, 2010

Image via Wikipedia. And when they click, they are clicking on search engines rather than on the Online Yellow Pages that our heroes set up to catch the Internet wave. The fun thing about aging is that you meet new people every day, regardless of how well they know you.). And this isn't a new trend.

Google 80

Google Paid Search Agency Advertising Agencies Internet Marketing 80

Hubspot

JULY 8, 2014

Want to know the truth about search engine optimization? But there are many bloggers and SEO "gurus" who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses. Because regardless of what you’ve seen or read, ranking higher in search engines is hard work.

SEO 28

SEO Domain Lead Scoring Lead Ranking 28

seo.co

JANUARY 19, 2022

If you build links too quickly in an unnatural way, it is likely to sound the search spider alarm bells. Backlinks are essential because they increase your page rank with major search engines. As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Buzz Marketing for Technology

JUNE 27, 2008

Literacy in the Digital Age. Surviving Wikipedia". Searching Within a Webpage. Optional Reading: How to choose a search engine or directory. Text Work - Note-taking with a graphic organizer - Chapter 2. Blog : "If all our children learn to do is read, they will not be literate." David Warlick. The Google Game.

Wiki 100

Wiki Sample Copyright Jigsaw 100

LEADership

MAY 5, 2014

Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Single Grain

FEBRUARY 19, 2020

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Webbiquity

FEBRUARY 20, 2018

Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. adults now have a cell phone, and for people under the age of 44, that number is closer to 97%. 87% of smartphone owners use a search engine at least once per day. (

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

seo.co

MARCH 24, 2021

For those that don’t know, or who may be unfamiliar, Baidu is the primary search engine in China. Baidu controls roughly 70% of the search market in China (perhaps more if we had the most recent statistics) and by comparison, the American giant Google only accounts for around 2% of the Chinese search market.

SEO 82

SEO Optimization Paid Search Agency SERP 82

Single Grain

OCTOBER 30, 2023

Work With Us Why Fresh Content Matters in SEO Google’s algorithm takes into account more than 200 ranking factors , one of which is content freshness: Updated content signals to Google that the information is current, relevant and therefore deserving of a higher search ranking. How did that feel? Think of it as renovating a house.

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Biznology

DECEMBER 20, 2016

Why do search professionals scatter like roaches when the kitchen light comes on? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? Don’t we all know that Google Search is a somniloquist ! Why is everyone acting so sneaky all the time?

Google 80

Google Wikipedia Barriers Search Marketing 80

Zoominfo

JULY 30, 2018

But in our digital era, every modern content marketer must understand the basics of search engine optimization. The goal of most search engines is to provide users with the most relevant and useful information for each search query. Be unique: One search in Google can lead to thousands—even millions—of results.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

PureB2B

MAY 30, 2022

Clearly delineated services that potential customers can search for or browse will help you gather all the transactional information you need to offer them the same kind of interesting content your retail counterpart does. So how does DaaS help you create search engine optimised content that’s worth engaging in?

Work Management 62

Work Management Business Marketing Management B2B Sales 62

Single Grain

NOVEMBER 27, 2019

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. This results in much more accurate search results. For example, in the query “what is the age of selena gomez?”,

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Goodish Agency

MARCH 18, 2021

Another constantly talked about topic regarding content marketing is SEO or search engine optimization or worrying about what mess Google’s engineers have wrought up today, threatening to bankrupt my business. People will tell you that content needs to be both enjoyable to humans and search engines.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Buzz Marketing for Technology

JUNE 27, 2008

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. is redefining what and how and with whom we learn. tools (e.g., Interactive media that facilitate these Web 2.0

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. It just so happens that search data is one of the best sources of audience analysis. Learning your audience and providing the content they’re looking for when they search is job one for Internet marketers. In my experience, content strategists have a love/hate relationship with search.

SEO 80

SEO Wiki Consulting Search Marketing 80

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Don’t know the cause, but Peek Analytics shows you the deep data around income, education, age, and location. Twitter Influence Analytics.

Analytics 137

Analytics Blogger Outreach Comparison 137

Content Marketing Institute

MAY 2, 2018

Reddit has a strange and even repellant interface, though its engineers are working on a friendlier site redesign now. A list of the top websites in the world , compiled by Alexa, shows Reddit comes in sixth, just behind Wikipedia. Of the top websites in the world, @reddit comes in 6th behind @Wikipedia via @AlexaInternet.

Microsite 98

Microsite Wikipedia Rules Communities 98

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Fortunately, we live in a digital age where most systems will track your performance for you. Measure everything.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Buzz Marketing for Technology

JUNE 27, 2008

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. This is a concept that is a direct result of the internet age we live in today. So, whats on the curriculum? Extra Credit: OPML for Social Media U.

Social Media 100

Social Media Class Web 2.0 Media 100

Outgrow

JANUARY 2, 2023

In the modern age of social media, you have the opportunity to connect with your customers, potential business partners, and influencers within your niche in an infinite number of ways. Additionally, guest posting can result in better search engine results, backlinks, and traffic. Post Regularly on Social Media.

Stats 52

Stats Outgrow Brand Identity Branding 52

Single Grain

JANUARY 8, 2024

The digital age has transformed how we seek and consume information, with search engines being at the forefront of this revolution. Central to the mechanics of these search engines is the Search Engine Results Page (SERP), a term that, while familiar to many, holds layers of complexity and significance.

SERP 52

SERP Paid Content Marketing AI Mobile Advertising 52

Buzz Marketing for Technology

JUNE 27, 2008

The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. E-mail Print. re in it or not,â?? Berggren said.”

Education 100

Education Research Google Class 100

ClearVoice

NOVEMBER 18, 2019

In the digital age you just need to adapt your brand’s editorial style for the changing workforce and the ever-growing number of media platforms. However, AP Style doesn’t always fit well with digital experiences, and it does not apply to copy elements used in search engine optimization. Editors are a fussy set.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45