The Marketing Technologist: Time has Come!
Buzz Marketing for Technology
FEBRUARY 2, 2011
Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies.
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