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HELP! My CMO Is Big on Hacking!


Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. That’s what growth hacking is all about. It’s not easy.

CMO 26

The Bamboo Project Blog

Buzz Marketing for Technology

Instead of having scribbled thoughts on a scrap of paper Id likely never look at again, the posts I developed became rich with resources and links. They really dont get how you wouldnt want to immediately start interacting and sharing information and resources. That conversation made me realize the extent of the generational gulf here. consider race, age, gender, religion, etc.