Chris Koch

MAY 19, 2014

They retained the information better when they watched the videos than they did when I taught in person,” he recalls. An obsessive, energetic tinkerer from an early age, Pettis couldn’t resist the offer. Viral How-Tos. Not that Pettis was a bad teacher. My skill is that I know how to gather people to do wonderful things,” he said. “I

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

APRIL 9, 2010

Show your age. If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. People know that they can count on this person to provide or link to the most insightful information in the topic area—no matter where it first appeared. Pick a subject that few others have staked out.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

AUGUST 16, 2011

Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Marketers who let their subject matter experts get more personal with buyers will win in the end. Are you making plans for a post-buyer information age?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Marketers who let their subject matter experts get more personal with buyers will win in the end. Are you making plans for a post-buyer information age?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

JUNE 16, 2009

To someone her age, the concept of following immediately conjures up the issue of personal relationships—who you hate and who you like—and status—who is popular and who isn’t. It’s the first step to creating a personal social media platform. More about that next time. Have you tried Twitter yet?

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

JULY 22, 2011

But this guy still isn’t the surgeon.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

MAY 12, 2014

And he lets humans invade his personal space whenever they want to manipulate his arms to teach him new things to do. This is a big issue that MIT researchers Erik Brynjolfsson and Andrew McAfee tackle head on in their fascinating book The Second Machine Age. And he just lets them do it! What a wimp. Victor Has Got Some CPUs on Him.

Startups 100

Startups Distribution Internet Marketing Education 100