Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. IDC sees this new relationship between business and technology as “digital-first”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

B2B Marketing Directions

AUGUST 21, 2022

The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey. Sixty percent of the respondents were millennials (ages 25-40), and 29% were GenXers (ages 41-56).

Marketing Management 52

Marketing Management Research B2B Vendors 52

Salesforce Marketing Cloud

FEBRUARY 20, 2024

But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. I did what any millennial would do.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Identify your audience’s age, gender, location, job title, and income level to make sure your strategy resonates. Why Is B2B Digital Marketing Important? Pain Points.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Unfortunately, 68% of marketers said their organizations have experienced a reduction in their budgets by 5% to 10%, or more, in the second half of 2023. Why we care.

Budget Programs 116

Budget Programs Marketing Report Marketing Management Marketing Budget 116

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Image Source.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Go Beyond SEO

FEBRUARY 21, 2024

In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. It’s an organic way to attract potential clients. Welcome to our guide on SEO for Accountants !

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7% 45-64: 90.1% 65+: 84.1% 20-29: 31.8%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing & Strategy Marketing Strategy SWOT 84

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. Before the pandemic, Gen Z was the major age group that prioritized essential products over other purchases. Consumers aren't rushing to grab their wallets. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Vision Edge Marketing

MAY 16, 2023

Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. While there may be a number of signs an organization isn’t firing on all cylinders, these three are among the most common.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Webbiquity

MAY 26, 2020

Research by PromoLeaf, conducted in February just before the industry shutdown, strongly supports that. Here are more key findings from the research. Surprisingly, these figures are even higher (65%, 69%, and 64%, respectively) among those in the 25-34 age bracket. ” However, responses varied widely by age group.

Conference 181

Conference Case Studies Practices Trends 181

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). These factors include age, gender, occupation, language, religion, ethnicity, and geographic region. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Social Buyerography: Multiple Qualitative Approaches.

Research 100

Research Buyer Personas Multi-Channel Validation 100

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Marketing Insider Group

JUNE 14, 2021

Optimize every video you make for search engines so you can attract more traffic and build your audience organically. The top users on Facebook are between ages 25 and 34, and 56% are male. Its largest age group is the same as Facebook’s, but 57% are female. The largest age group of users consists of 15 to 25-year-olds.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hinge Marketing

MAY 4, 2022

Typically, there is an abrupt change in behavior in someone who is middle-aged. According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ? About The New Research Study. The research was produced by the Hinge Research Institute and is available at no cost.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Belkins

JANUARY 21, 2020

Gathering and organizing technographic data also allows you to personalize the message for each account faster. Whenever we talk about data research, it comes with a “don’t try this at home” hint. But in fact, you absolutely can research and collect data on your own. Conclusions The digital age is not going anywhere.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. The B2B buyer’s journey can vary depending on your organization and industry.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. As a website owner, it’s your job to prioritize SEO so you can turn organic traffic into conversions. Here are some key metrics that can give you a clear picture: Organic traffic. of all website traffic.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Top Rank Marketing

JANUARY 24, 2024

While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Top Rank Marketing

DECEMBER 27, 2023

7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit. The findings from these research initiatives can then be used to inform your keyword research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Launch Marketing

NOVEMBER 15, 2023

Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Heinz Marketing

JANUARY 28, 2023

Putting innovation into action By Craig Wentworth How can an organization know that it’s ‘doing innovation’ right? Read to learn how you know when to invest in a go-to-market motion. 6 Steps to Successful Strategic Marketing Planning By Uptempo Knowing how to strategize marketing plans is a critical part of the marketing process.

B2B Thought Leadership 107

B2B Thought Leadership B2B Marketing Planning B2B 107

Salesforce Marketing Cloud

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. A key barrier those over 50 face is age discrimination. The company they founded?

Generation 98

Generation Burn Rate Case Studies Work Management 98

Nuvi

FEBRUARY 8, 2022

. – February 8, 2022 – Reputation, the global leader in Reputation Experience Management (RXM), announced new research detailing consumer preferences when choosing a new healthcare provider. The report, conducted in partnership with YouGov, the international market research firm, surveyed more than 1,000 U.S.

Research 40

Research Loyalty Ideal Customer Profiles Customer Surveys 40

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Note to event organizers: Only 9% said in-person conferences. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

AccuData

JUNE 28, 2020

Depending on how lengthy you’re in Germany, what age do you find yourself and what home position you might have, you will find various opportunities for money help. Different states, organizations, cities and universities give scholarships or grants precisely at refugees. The post Researching in Germany - Land of Suggestions.

Research 40

Research Dwell Comparison Education 40

Content Standard

APRIL 22, 2024

16:19] Tackling Data Attribution in Marketing — Tricia recommends considering how data attribution needs to be organized, depending on whose questions are being answered. The post Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols appeared first on Skyword.

CMO 78

CMO Brand Identity Branding Storytelling 78

SmartBrief - Marketing

MARCH 19, 2024

These consumers are doing the research with help from websites like Good On You , Cruelty-Free Kitty and Ethical Elephant that rate brands based on sustainability, eco-friendliness, sourcing and animal cruelty to guide them on their purchase decisions.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Content Standard

SEPTEMBER 21, 2023

In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age. For organizations like the AMA, content serves a dual purpose.

Storytelling 82

Storytelling Digital Marketing Funnels Brand Identity Branding 82