Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Over 60% are under age 25.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

EveryoneSocial

JANUARY 11, 2024

The most valuable social media insights answer the question that every team — from sales and marketing to HR and recruiting — has. But unfortunately, most of the data and social media insights available tells only part of the story. is on social media. Through others on social.

Social Media 66

Social Media Media Word of Mouth Content 66

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion active social media users On average, people have 5.54

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Heinz Marketing

JULY 13, 2022

Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. Using this in additional marketing materials to connect with your social media creates a streamlined integration for your audience. It seems like a new trend emerges every day.

Social Media 94

Social Media Trends Media Planning 94

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

DECEMBER 12, 2022

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. You’ll keep getting questions about joining new networks….

Social Media 97

Social Media Media Paid Search Agency Advertising Agencies 97

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced? Why it’s important.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. No matter how evolved, enlightened, and space-age we feel we are in today’s modern Internet era, we possess the very same human nature we’ve always had. Social Media Monitoring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 107

Social Media Media Word of Mouth Business 107

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement.

Social Media 65

Social Media Media Blogger Demographics 65

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Promote New Videos on Social. Choose Your Platforms. Decide Which Types of Video to Create.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Porch Group Media

MAY 27, 2021

Social media continues to be a part of consumers’ everyday lives. billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. One key advantage of social media lead generation is its ability to reach a vast audience. According to Statista , there were 4.33

Lead Generation 52

Lead Generation Social Media Generation Media 52

Contently

JUNE 12, 2017

Thought leadership has fundamentally changed in the age of smartphones and social media. CEOs, in particular, have become social media rockstars. But not every CEO uses social media. As the company writes in the report, “Social media… has a major impact on brand reputation.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Sprout Social

JULY 7, 2021

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Social Media 140

Social Media Conversion Media eCommerce 140

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. This also enabled them to share user-generated content from social media at the same time.

Social Media 110

Social Media Paid Search Agency Social Marketing Effectiveness 110

Digilant

AUGUST 29, 2023

For years, media buying centered on the idea that only people interested in a specific industry or product would visit certain websites. This shift has positioned non-endemic retail media advertising at the forefront of media buying. This is an especially fruitful tactic when buying ad space within retail media networks (RMNs).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. All age groups, except teens, are pretty engaged. Which Aligns With Your Brand?

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Circle Studio

MAY 26, 2022

You might even ask yourself if your firm’s social strategy should include it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Navigate the Channel

DECEMBER 19, 2023

2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C. 3 – Leveraging the Power of Social Media Social media is no longer just a platform for connecting with friends; it has become a powerful tool for B2B marketers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73