xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. Sellers can share and post this breaking news via LinkedIn and start to build their reputation as subject matter experts.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

ClickZ

SEPTEMBER 23, 2022

Join the conversation with us on LinkedIn and Twitter. The post The age of overreliance on marketing technology and what you should do appeared first on ClickZ.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Webbiquity

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Twitter Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. I’m sure this is true.

Twitter 167

Twitter API Blogger Social Media 167

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. compared with 31.9%

Twitter 61

Twitter Optimization Tips Display 61

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. General LinkedIn Stats.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Marketing Insider Group

JUNE 14, 2021

The top users on Facebook are between ages 25 and 34, and 56% are male. Its largest age group is the same as Facebook’s, but 57% are female. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. billion monthly active users.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. 34% are aged 30-49 years old.

Social Media 359

Social Media Advertising Channels Media Business 359

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. How did the end result turn out?

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Buffer

NOVEMBER 24, 2020

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. For this feature, we managed to work with the LinkedIn team as we built it.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

SmartBug Media

JULY 19, 2019

Twitter and LinkedIn are vital lifelines where you can reach and engage with industry influencers and buyers directly. In this digital age, keeping purchasers in the dark is a way to lose them quickly. If your company can adapt to these changes, you’ll have more than a fighting chance of thriving in the age of Amazon.

Amazon 86

Amazon Paid Search Agency Tips Transparency 86

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

The Forward Observer

OCTOBER 13, 2023

About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

illumin

FEBRUARY 29, 2024

The brand was quickly called out on X (formally Twitter) and LinkedIn for going against the brand values of its clients. Advertising on YouTube is about more than interests, age groups, and locations – it’s about relationships. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content.

Social Media 78

Social Media Media Brand Identity Branding 78

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Martech Advisor

DECEMBER 3, 2019

So, in the age of an information overload and short attention spans, how do you attract eyeballs and cultivate trust? In this article, we look at how you can combine old-school storytelling techniques with the new-age technology to take your marketing to the next level. 3 Classic Storytelling Techniques on New-Age Marketing.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. Snapchat is a unique social platform – one that is more fun and less formal – so let your Facebook, LinkedIn, Twitter followers know what they are missing out on.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career? LinkedIn vs. Facebook: Which Is Best for Business? LinkedIn is better for lead generation.

Linkedin 78

Linkedin Facebook Best Practices Business 78

NuSpark Consulting

MAY 7, 2016

As our world transforms in the digital age, some of the old barriers transform as well. Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Clubhouse vs. Twitter Spaces: A quick comparison. Which is better to join: Clubhouse or Twitter? Love them or hate them, audio spaces like Clubhouse and Twitter Spaces are here to stay.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Crimson Marketing

SEPTEMBER 15, 2015

Jennifer shares how cameras attached to displays are capturing data about number of viewers, duration of access and even gender and age of viewers. Jennifer can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. Footnotes: Reddit Custom Survey, U.S.,

Research 143

Research Loyalty Case Studies Communities 143

Brandwatch Marketing

MARCH 7, 2023

of social logins made by consumers to sign into the apps and websites of publishers and brands If you’d like more facts, we’ve written a full post of Facebook Statistics Twitter statistics 500 million people visit Twitter each month without logging in There is a total of 1.3 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Trade Press Services

FEBRUARY 26, 2024

One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent. This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.”

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Biznology

MARCH 15, 2021

Creating 5-star events in the virtual age. Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. You’ll find a link to that episode in the show notes. Guest Biographies.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic. The obvious competitors are Instagram and Twitter.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 97

Optinmonster

DECEMBER 28, 2023

230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7% Unlike email users, the age gap and their usage preferences are pretty wide for social media followers.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

JULY 19, 2012

How to Succeed in The Digital Age. Please follow the conversation on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Step One: Design and build online assets (website, blogs, social accounts). Connect an online store, social account and mobile platform to your website.

Paid Content 100

Paid Content Banner Ads Mobile Advertising Banners 100

Navigate the Channel

JUNE 21, 2023

Have they left Twitter amid the platform’s turmoil? Nearly 45% of Instagram’s users are between the ages of 18 and 44, but, again, ask yourself if this platform fits your purpose, goals and audience. LinkedIn When it comes to professionalism, LinkedIn wins, hands-down. of LinkedIn users while only 2.9%

Business 65

Business Social Media Youtube Facebook 65