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Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

Now, we outsource memory to technology and the internet. But that reliance on the internet and less on our own memory isn't just changing our lifestyles. Has memory become obsolete thanks to the ubiquity of the internet? Let's take a look how our dependence on technology and the internet has affected our brains and how we think, learn, and remember. Got 'em? But how?

Aging 58

Defining Corporate Listening In the Online Age

Biznology

Photo credit: Wikipedia. You still need to listen to each other but now it is just as important to be listening to everyone and everything because of the rapid growth and increasing importance of the Internet in day to day company operations. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s not a new concept.

Aging 70

Are Local Websites Like the Internet’s Old Gray Mare?

Biznology

Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Well, now there may be a modern take on this ode to aging. Websites age in Internet years – You know that one human year is the same as seven dog years, right? No surprise there.

Aging 12

It’s not your house to pwn so remember your place

Biznology

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? have been online since 1983 when I bought my first IBM AT and Hayes 1200 baud  modem and dialed in to local BBS communities before really blooming into the Internet age in 1993. It doesn’t matter.

The Internet killed the "One-Day Story"

Biznology

Image via Wikipedia. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Internet Marketing Public Relations Social Media Marketing publicrelations socialmediaYesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. First, it was Google. We all need to accept that this world has changed.

Your website sucks

Biznology

And, what’s worse: the modern Internet runs on permalinks and Flash blobs don’t have direct link-tos, now do they? And, even if your aging site is findable, accessible, readable, and navigable via smart phone and tablet, it may well be hard for you, yourself, to access and update it using modern and free platforms like WordPress. Alas, Unison is unique. And their clients are rare.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Photo credit: Wikipedia. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60. Pew’s Internet & American Life Project and the Project for Excellence in Journalism cover reading habits of Americans. It now reports on Internet, mobile, and video games and the usage habits of particular demographic groups.

Blogger outreach is earned media PR, isn’t it?

Biznology

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet.

Tips for Next Gen Digital Marketing and PR Pros

Biznology

Photo credit: Wikipedia. This one is for digital media marketers and PR pros of all ages: Be a disciple of Life-Long Learning. Internet Marketing Public Relations Social Media Marketing Digital marketing Digital media Facebook marketing public relations Search engine optimization SEO social media Web search engineIt’s spring, which means it’s mentoring season. Ironic, isn’t it?

PR 53

How does Vodafone prove digital media’s effectiveness?

Biznology

(Photo credit: Wikipedia). The main target: Target Audience is age 25-50 males / females. Certainly, age groups below 25 and over 50 remain main targets but we consider/treat the age groups 12-18 and 18-25 as special cases, along with the over 50′s as more traditional hence less digital savvy. They wanted to increase social signals and make them stronger.

Wake up to the Internet of Things

Biznology

Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. Think about the simple fact that while our relationship with time is tighter than ever almost no one wears a watch – at least no one under the age of 20! Today’s Internet culture is clearly in conflict.

Why marketers need to embrace responsive design

Biznology

Photo credit: Wikipedia. Clearly, we live in a mobile age right now and we need to be present in the mobile space to tell our brand’s story. B2B Marketing Content Marketing Internet Marketing Slider Desktop computer Mobile device Mobile phone mobile Web Responsive web design Web design Website That smaller version you are seeing is the mobile version of the blog.

Are you turning your marketing into PR?

Biznology

Photo credit: Wikipedia. PR people can be the new marketers because their approach to messaging works better in the digital age. Internet Marketing Public Relations Business Communication Digital marketing IBM marketing Message public relationsSome of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.

PR 17

You’ve probably over-farmed your donors’ land

Biznology

Image via Wikipedia. The Internet allows much smaller donors to be actively appreciated for their micro-donations. The Internet allows all of these things to be easily and readily tested.  Go ahead and play? They also relied exclusively on the New York Times as a platform for development, a platform that is becoming less and less viable in the information age.

Mail 30

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. wikipedia page gives you info, but I can make you feel something. 3) I relate everything that I write about to me. And so did the clients. Lack of time.

What’s next? Social Media and the Information Life Cycle

Biznology

Image via Wikipedia. Radio, cinema, TV, and the Internet of the 1990s did more of the same for a broader set of records of human knowledge. One can always argue that there are plenty of tools out there for translating Internet content. Finally, one of the unsolved problems of the information age is proper disposal of information. Back in the days when “Web 2.0″

The Ascent of the Social Buyer

Tony Zambito

Image via Wikipedia.   With the advent of the Internet, we began to see the first shifts in online buyer behaviors influencing how plans and decisions were made in a B2B context.    As the constant motion of the social age evolves, offline and online buying activities are blending into a myriad of new buying behaviors that are yet to be defined clearly. 

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.     Without a doubt, I am on the Internet or some social networking site daily.”.   The pace in 2011 has noticeably quickened. 

The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist

Conversionation

Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. So, please forgive me if the recommendations Wikipedia says David Meerman Scott has made, are not entirely correct. Inbound marketing is not about being passive. To be found. Period.

Highlights from SXSW 2016

grow - Practical Marketing Solutions

This is a technology that will affect us more profoundly that the Internet itself … eventually. His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. More than half the people there were under the age of 15. This is a technology that will affect us more profoundly that the Internet itself … eventually.

Listening Online Isn’t A Lost Art, You Must Find It

Biznology

Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Listening.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Here are some topics we explored when considering our customer personas: How they found our company (referral, word-of-mouth, internet, an ad, social etc.). How do you create customer personas? Location.

Are You Promoting Yourself as a Digital Marketer?

Biznology

I run into  many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t mean that they merely don’t like their job or that they have been out of work for a month or that they think they could be doing more than they are. Think about it.

Your social media faults are not in the tools but in ourselves

Biznology

Credit: Wikipedia. Granted, I am old, but even for people my age, it was unusual to be using e-mail in the ’70s. But I was a computer geek and we send e-mail to each other. I was even sending Internet e-mail in 1985, although I don’t remember us calling it the Internet at the time. have been using e-mail longer than most people. And they began to pile up.

Mail 30

5 Critical Roles that Need SEO Skills

Biznology

Photo credit: Wikipedia. Far from being a “plague of the web,” SEO is the primary way we succeed as Internet marketers, where, by SEO , I mean white hat SEO. Learning your audience and providing the content they’re looking for when they search is job one for Internet marketers. Last month, I said that SEO is the top skill for digital marketers. Product Owners.

SEO 88

KCNN: Principles Module

Buzz Marketing for Technology

Make Internet TV. In this special section, our goal is to detail the bedrock foundations of journalism to help citizen reporters master the fundamentals of the craft in a networked age. We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CONTACT.

Are Keywords Market-Shares?

Biznology

Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. The latter covers Population Segmentation according to age, sex, schooling, revenue, marital status, geolocalization, etc… Traditional Market Identities, segmented according to grouping factors. I see KEYWORD Market Shares as something else.

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?   Related articles.

Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia.   B2B organizations will begin to assign and delegate buying to “professional buyers” skilled in using Internet and social technologies and who are skilled in the process of executing a self-directed buying cycle.    My thought here is very different than the conventional purchasing department.    Who are they? 

Is it even possible to destroy your reputation today?

Biznology

Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The Well, that was so many Internet ages ago–2011. The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold.

12 Things You Learned in College That Prepared You for the Real World

Hubspot

To my professor, a middle-aged man who wore a coat and tie to every class, there's a world of difference between "Hey" and "Hi." He reads emails beginning with "Hey Mr. X" as "HEY! The ability to search the internet on a moment's notice has been a total game changer for students and professionals alike. mean, what's the big deal with saying "Hey"? That was all it took. Google it.

Class 48

HELP! My CMO Is Big on Hacking!

LEADership

Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. That’s what growth hacking is all about. It’s not easy.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

You could then break the ad targeting down even further by age and gender. In its reporting, Facebook breaks age down in the following buckets: 13-17 , 18-24 , 25-34 , 35-44 , 45-54 , 55-64 , 65+. Segmenting even further by age range and gender allows you to slightly modify your messaging (if necessary) while honing in on very specific segments of the same customer base.

RWD: The Month in Review

Synecore

In case you missed the other posts, RWD refers to “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones),” according to Wikipedia. The Mobile Revolution Gave Rise to RWD. Google Recommends RWD.