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Are You Promoting Yourself as a Digital Marketer?

Biznology

I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan Schawbel, author and public speaker (Photo credit: Wikipedia). Dan usually focuses on Millenials, but I think the message is for everyone.

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The Internet killed the "One-Day Story"

Biznology

Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. First, it was Google.

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The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.     Without a doubt, I am on the Internet or some social networking site daily.”. . 

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It’s not your house to pwn so remember your place

Biznology

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? There’s a natural stigma associated with being in PR, marketing, publicity, and advertising. You need to be explicit. And, you need to do your best.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

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You’ve probably over-farmed your donors’ land

Biznology

Image via Wikipedia. Could you reward your donors in a more public way? The Internet allows much smaller donors to be actively appreciated for their micro-donations. The Internet allows all of these things to be easily and readily tested. None of this was even remotely possible before the efficiencies of the Internet.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. The future of the internet isn’t mobile. - The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia.