Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. In other words, take a look at your buyer persona.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  How Ready is Your Organization for the New Social Buyer Persona? What is Context? customerthink.com).

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

MAY 11, 2011

Image via Wikipedia.   This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.    Here is where buyer persona development can be of help. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

AUGUST 8, 2011

Image via Wikipedia.   With the advent of the Internet, we began to see the first shifts in online buyer behaviors influencing how plans and decisions were made in a B2B context.  Who is the Social Buyer Persona? Social Buyerology: Understanding Buyers in the Social Age (buyerpersonainsights.com).

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape.  Buyer experience is designed for the digital and social age. Principle 1: Senior executives lead.

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Biznology

JULY 24, 2013

Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. Think about the simple fact that while our relationship with time is tighter than ever almost no one wears a watch – at least no one under the age of 20!

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.     Without a doubt, I am on the Internet or some social networking site daily.”. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100