Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.  iCrossing (2). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Here are the top items based on social signals. Like what? How Is PR Changing?