chiefmartech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. They offered training and education services (for two great examples at scale in martech, consider HubSpot Academy and Salesforce Trailhead ). Many offered more tailored consulting services (see HubSpot and Salesforce examples again).

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

chiefmartech

MAY 26, 2020

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. Yet they also have created stand-alone apps that they have packaged up and promote in HubSpot’s app marketplace. Partial check of this box for the Second Golden Age. #3.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

SmartBug Media

SEPTEMBER 4, 2023

As the digital age continues to unfold, the line between internal departments becomes blurrier—especially the boundary separating marketing and sales departments. HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

KoMarketing Associates

JUNE 22, 2023

HubSpot recently partnered with Brandwatch to publish the “Global Social Media Trends” report, and statistics indicated that the majority of marketers who are focused on social media marketing (89%) claim social search is important to their overall social strategy.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

SmartBug Media

JANUARY 10, 2022

Lucky for marketers, HubSpot has an array of marketing automation features that allows you to not only keep track of these constant changes, but also to update them in real time. HubSpot also released custom reporting that allows you to capture the information you need in a variety of visuals. Navigate to your HubSpot Deals.

Hubspot 96

Hubspot Lead Ranking Sales Management Practices 96

Zoominfo

MAY 25, 2021

Scott Brinker, HubSpot’s vice president of platform ecosystems, says interest in consumer privacy and corporate data quality soared in 2018, when the General Data Protection Regulation ( GDPR ) went into effect. How were these interests generated?”.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

ATAK Interactive

JANUARY 17, 2020

Marketing & sales can no longer afford to be separated technologically or strategically – bridging the age-old gap has to happen now to ensure continued revenue growth.”. For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

ATAK Interactive

JANUARY 17, 2020

Marketing & sales can no longer afford to be separated technologically or strategically – bridging the age-old gap has to happen now to ensure continued revenue growth.”. For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Roketto

MARCH 27, 2023

Do you feel like your marketing tactics are stuck in the Stone Age, and you’re just waiting for a dinosaur to come and end your misery? Are you exhausted of chasing down leads like a desperate lover trying to win back their ex? Well, my friend, it's time to evolve.

Consulting 83

Consulting Inbound Marketing Hubspot Tactics 83

Hubspot

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. We've entered, what I call, "The Age of the AI-powered buyer." With that summary, let's take a look at the 4 big things sales pros need to know about what to expect in The Age of the AI-Powered Buyer.

Sales Cycle 71

Sales Cycle Customer Surveys Consulting Trends 71

Zoominfo

MAY 25, 2021

Scott Brinker, HubSpot’s vice president of platform ecosystems, says interest in consumer privacy and corporate data quality soared in 2018, when the General Data Protection Regulation (GDPR) went into effect. How were these interests generated?”

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Hubspot

APRIL 8, 2020

The results also show that talent between the ages of 18 to 34 is most likely to leave due to poor management than other age groups. At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals.

Hubspot 101

Hubspot Work Management Lead Scoring Lead Ranking 101

ATAK Interactive

JANUARY 17, 2020

Marketing & sales can no longer afford to be separated technologically or strategically – bridging the age-old gap has to happen now to ensure continued revenue growth.”. For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Valasys

JANUARY 21, 2020

The modern Martech age aids B2B marketing. Marketers in the modern Martech age have new data points to attract, engage & drive the audiences to sales. 4) Re-energize Your Email marketing efforts: HubSpot predicts that email marketing will continue to grow in the year 2020. & can assist you with your branding endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Hubspot

MARCH 27, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. You could go so far as to say we're in the age of the "Always Be Helping" salesperson. In this day and age, you're probably going to have to deal with multiple stakeholders to close a deal.

Top of Funnel 70

Top of Funnel Buyer's Journey Hubspot Sales Qualified Leads 70

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. “To HubSpot: Drives Global Sales Performance by Embracing Personal Video .

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. “To Today, the HubSpot team relies extensively on video to power their entire business.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Hubspot

MAY 17, 2021

I'm aging myself, but I digress. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

JANUARY 22, 2019

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. But unlike most kids his age, he also created them. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code.

Hubspot 90

Hubspot Software Best Practices Video Marketing 90

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Convince & Convert

FEBRUARY 17, 2013

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. Youtility – The Marketing Strategy for the Age of Information Overload is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Marketing & Strategy 150

Marketing & Strategy Marketing Strategy Paid Search Agency Cross-Selling 150

Outgrow

MARCH 24, 2023

Business in the age of AI-disrupting industries About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! So the first one is, at what age do you want to retire?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Hubspot

MAY 31, 2018

So how do you make sure you’re creating blog content for this new age of AI-enhanced search? This is why HubSpot recommends a topic cluster approach to SEO. It features real-world use cases and expert advice from leading companies like HubSpot. As search moves towards voice, how people discover and consume content is changing.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

sagefrog

JANUARY 3, 2024

Our team loves pushing the boundaries of creative standards, but it meant even more to win big for a client that provides LGBTQ+ aging cultural competency services. Diversified Our Offerings Sagefrog built out even more capabilities to benefit our clients by introducing a new service offering and advancing our HubSpot knowledge.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

SmartBug Media

NOVEMBER 29, 2023

population will be 65 years of age or older. Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You? What does this mean for you?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Martech

NOVEMBER 9, 2022

Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Also, HubSpot also reported that 18% of U.S.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Martech

DECEMBER 27, 2023

How to prepare for the GPT age in CRM and email by Brian McKenna. How to use HubSpot’s AI tools in your sales and marketing by Ali Schwanke. MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Today: CRM. Here’s how.

CRM 92

CRM Ethics Acquisitions Ideal Customer Profiles 92

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Schubert B2B

JUNE 22, 2020

According to Hubspot, social media posts with video have 48% more views. The post 6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing appeared first on Schubert b2b. Think about what unique knowledge, insight, or tools you could provide to a prospect that will make their job easier and more efficient.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

Contently

APRIL 19, 2021

Today, TikTok has over 1 billion monthly active users between the ages of 13 and 40. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. So what do HubSpot and TikTok have in common? Teach us (quickly). They both utilize chunking.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Martech

AUGUST 13, 2021

One clear aim of the report, compiled by the MO Pros community (in association with HubSpot), is to reach outside the ops teams and introduce them — and their challenges — to the rest of the marketing organization and to other business teams. More resources and training for marketing ops. And more collaboration and community between them.”

Allocation 145

Allocation Work Management Planning Marketing Automation Services 145

Optinmonster

DECEMBER 28, 2023

230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7% Unlike email users, the age gap and their usage preferences are pretty wide for social media followers.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Anyword

JULY 26, 2022

Target market involves factors such as location, age, gender, income, education, etc. Your audience’s age and gender. Use this information as the template for the most specific persona you can create with HubSpot. HubSpot “Make My Persona” Tool. HubSpot “Make My Persona” Tool. And now — HubSpot.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Zoominfo

NOVEMBER 16, 2021

As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data. Data ages like milk, it spoils over time. Tell us about your job and your company.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

TrustRadius Marketing

APRIL 17, 2022

Hubspot 2021) Marketing Automation is one of the technologies that show the most difference in adoption between most successful (63%) and least successful (39%) marketers. Hubspot 2021) Just 1% of marketers feel their automation strategy is “not at all effective”. Data-Driven Age. increase in sales productivity and a 12.2%

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The two youngest generations also listen to longer podcasts of at least 26 minutes long compared to older age groups.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160