aging 
illumin
FEBRUARY 8, 2024
The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. Even more than they value privacy, customers demand and have come to expect security.
SmartBug Media
JANUARY 17, 2020
It’s also important to consider how demographic and other data such as gross annual income, family size, or age is managed. Privacy by Design. Much like any other data privacy law (such as Health Insurance Portability and Accountability Act - HIPPA ), you cannot add data privacy protections as an afterthought.
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Liveintent
MAY 3, 2022
With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.
Magisto
JANUARY 13, 2020
It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. The result of that complaint was a $170 million settlement between Google/Youtube and FTC.
Litmus
FEBRUARY 27, 2024
As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Any marketer can run an ad targeting people based on age or a set of specific interests.
BenchmarkONE
NOVEMBER 3, 2021
Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Google loves throwing us curveballs, and one of their more recent ones is Core Web Vitals.
Martech
MAY 18, 2022
Google Analytics is the top player when it comes to tracking website visitors. But with great value comes great responsibility, and Google Analytics lacks in that department. On top of that, Google recently announced it will end support for Universal Analytics in July of 2023, forcing users to switch to Google Analytics 4 (GA4).
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