Chris Koch

JANUARY 22, 2010

Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media. Owning” a keyword term in Google searches is nice, but building traffic to your blog through references on other blogs and websites is the key to sustained, long-term growth.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JULY 22, 2011

Thank goodness for Google—the day prior I found that he got five-stars on a health review site! But this guy still isn’t the surgeon. He’s a colleague. Then, as you are lying on a bed outside the O.R. waiting to be worked on, you meet the doctor who will be doing the work. Operated on a New England Patriot!).

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JUNE 16, 2009

To someone her age, the concept of following immediately conjures up the issue of personal relationships—who you hate and who you like—and status—who is popular and who isn’t. The news, advice, and references I get each day from my Twitter “friends&# is better than any Google news or blog feed.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

NOVEMBER 20, 2009

However, age trumps rank in terms of social media usage. For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100