Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding. Media Contact: Brad Hem.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Conversica

JUNE 8, 2021

1] This resonates with the shift in B2B buyers where 60% of all technology buyers are now Gen-Y or Millennials (ages 25 – 40), shifting the buying power from Gen-X to Gen-Y who are 100% digitally native. Conversational AI for marketing and sales is a great example of using AI to drive personalized customer engagement at scale.”.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Chris Marriott offers guidance on capitalizing on new email subscribers based on common plotlines of 1980s teen coming-of-age movies.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. minutes per day on the platform.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

TrustRadius Marketing

AUGUST 21, 2018

Americans ages 30 to 49 are now as likely as younger adults to use the internet almost constantly. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Don’t forget about apps.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

OCTOBER 14, 2010

Credibility has many factors like number of inbound links, the age of the website and many other considerations. Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). Did I mention this is really hard to explain?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

SnapApp

MAY 29, 2018

It’s not certain if they’re ready to buy yet, but you have enough information to infer they are the right kind of person to target. Personal values. Forrester research indicates that 74% of business buyers conduct more than half of their research online. SQLs are the leads that have been qualified by sales. Motivators.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Engagio

JANUARY 2, 2019

In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand in personalized, relevant experiences. 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). Is Email Dead? Email is dead!

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 62% of the US population aged 12 years and older utilize voice-operated assistants.(Edison The percentage of Americans aged 18 and up have purchased a car that contains an in-dash info and entertainment system. 45% of global internet users aged 25-34 listen to podcasts. Edison Research ). Edison Research). Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

MARCH 17, 2021

KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person. Forrester Research Finds that User-Generated Video Tools Are Here to Stay .

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Heinz Marketing

DECEMBER 31, 2018

And so that’s what we’re trying to solve, but it came from those two problems we experienced ourselves personally. I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Marketing Insider Group

FEBRUARY 17, 2014

This is a very simple form of personalization where we try to show you content that is at least contextually based on the website that sent you to us. The Age of Personalization. Welcome to the age of personalization and what may be the new battleground in marketing. Personalization Comes Of Age.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Forrester Advertising Agencies 100

Golden Spiral

MARCH 7, 2019

you should be using LinkedIn to reach 40 million decision makers. And MarketingProfs reports that the average age of these senior-level executives is mid-50s; this means some of your target audience could be over 65. This is the year millennials overtake the boomer population, with 87 million of them on LinkedIn. Social Media.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Vidyard

MARCH 17, 2021

KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person. Personal video for sales fits perfectly with that value.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

Hubspot

AUGUST 20, 2019

Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 59% of Instagram users are under the age of 30. LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn. LinkedIn ). LinkedIn ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall. This equally applies to any other pipeline stage or metric.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SpotMe Blog

JUNE 29, 2023

As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. An integrated strategy encompassing personal engagement, events, and digital marketing is key to building a successful campaign.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). The Power of Personalized Experiences.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

PureB2B

AUGUST 20, 2017

Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers. According to LinkedIn , a platform that’s at the forefront of the social selling movement, over 70% of all sales professionals—and 90% of top salespeople—use social media to sell.

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62

PathFactory

OCTOBER 20, 2021

The short answer is: anyone involved in strategizing, creating, activating, or understanding the performance of content, the associated data, and the resulting personalization capabilities in their organization. Account-based marketer : As Forrester said, “there’s no personalization without content intelligence.” In real time.

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52

Valasys

JANUARY 9, 2020

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Vidyard

MARCH 23, 2021

LinkedIn Video Statistics 3.4 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

Takeaway : Blog posts are not like a fine wine, they don’t get better with age. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 55% of bloggers update old posts. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

PureB2B

AUGUST 20, 2017

Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers. According to LinkedIn , a platform that’s at the forefront of the social selling movement, over 70% of all sales professionals—and 90% of top salespeople—use social media to sell.

Business 54

Business Ideal Customer Profiles B2B Sales Social Media 54

SpotMe Blog

OCTOBER 11, 2021

Hear his thoughts on the evolving role of event tech and feel free to follow him on LinkedIn for more weekly insights. As event professionals begin to plan for the return of in-person gatherings in late 2021 and beyond, the vast majority now believe in-person and virtual audiences, presenters, and experiences will intertwine forever.

Work Management 52

Work Management Budget Programs Marketing Management Outreach 52

MarketJoy

MAY 8, 2018

The age of the office desktop computer and individuals working 9 to 5, Monday to Friday, is over. Often the first time a B2B customer will interact with you is through social platforms like LinkedIn, Facebook, Twitter, and Instagram. Anticipate B2B Needs, Be Proactive, Be Personal. Consistent Omnichannel Experience.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

SpotMe Blog

JUNE 16, 2023

Integration with CRM systems to track HCP activities, interests and attributes to build more strategic, personalized relationships over the long term. Whether it’s through email marketing , social media, web portals, mobile apps or in-person events, these solutions help you connect with HCPs in a coordinated fashion.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Metadata

FEBRUARY 22, 2021

A good person who establishes a good culture. I’m very excited to learn how a company can succeed and grow so fast and still institute a good culture and a good people person. That’s what I would try to tell myself to not feel like a crazy person. But yeah, that person that is passionate. I think yes.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

JUNE 30, 2022

Lounge Lizard has extensive experience managing Google Search, Bing Search, Google Display, LinkedIn, Facebook, Amazon, and Google Shopping Feed Ads. They are a certified LinkedIn marketing partner to help your brand reach the most relevant prospects on LinkedIn. Top Clients: Canon. National Geographic. The Walt Disney Company.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40