Remove aging strategy
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How to Run a Focus Group for Your Business

Hubspot

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? So how can you get started with a multicultural marketing strategy in 2020? Your strategy should display a genuine understanding of consumer needs and their roots in their cultural/socio-economic background.

Practices 104
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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

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3 Things Peloton’s Worst Nightmare Can Teach B2B Marketers

Televerde

Who would film themselves using an exercise bike for a year… then cut and edit the footage and make it into a video, then show it to their spouse as a Christmas present? Also, I’m unclear, is her new body (post-transformation) supposed to be his Christmas present? Or is the video the Christmas present? Strange, if you ask me.

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A Comprehensive Guide to Market Segmentation

seo.co

Furthermore, those organizations that have thorough and documented market segmentation strategies see a 10 percent bump in their profit margins when compared to those that don’t. It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details.

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The Future of Buyer Personas is Social - Part 1

Tony Zambito

  Flash forward to the present day nine years later, I believe that buyer personas in general and as a marketing and sales process is at a critical juncture needing significant change.    They amount to glorified buyer profiles that do not possess revealing insights that shape marketing or sales strategy

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8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing

Hubspot

It also means considering the many dimensions of human diversity, including (but not limited to) age, gender, ethnicity, sexual orientation, location, language preference and gender expression. This free open-source tool by Microsoft will highlight what accessibility issues are present and how to fix them.