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| | BUYEROLOGY
JULY 6, 2011 [Aging, Focus Group] The Future of Buyer Personas is Social - Part 1
I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin. They amount to glorified buyer profiles that do not possess revealing insights that shape marketing or sales strategy.
| | BUYEROLOGY
AUGUST 3, 2011 [Aging, Focus Group] Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)
This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age. Leading up to this final part, part 1 through 4, I covered some of the misconceptions, impact of the social age, what changes were needed, and the establishing of a new role and framework. However, we are turning a chapter here in the social age.
NOVEMBER 13, 2013 | B2B MARKETING MENTOR
[Aging, Focus Group] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
JULY 17, 2013 | WRITTENT
[Aging, Focus Group] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
FEBRUARY 23, 2012 | WEBBIQUITY
[Aging, Focus Group] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
OCTOBER 18, 2011 | HUBSPOT
[Aging, Focus Group] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
AUGUST 3, 2011 | BUYEROLOGY
[Aging, Focus Group] Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)
JULY 6, 2011 | BUYEROLOGY
[Aging, Focus Group] The Future of Buyer Personas is Social - Part 1
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| | BUYEROLOGY
MARCH 25, 2011 [Aging, Focus Group] Four Challenges Market Research Faces Today
Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. The third challenge is one we can call "relevancy."
| | MI6 MARKETING AGENCY
JULY 19, 2010 [Aging, Focus Group] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
Part two (chapters 4-9) focus on tapping the groundswell. Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. View more presentations or upload your own. For those companies spending money on traditional market research (focus groups, qualitative and quantitative surveys and interviews, polls etc.)
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 28, 2008 [Aging, Focus Group] Data smog: newest culprit in brain drain
ineffective presentation of information, researchers are finding. Lewis has found similar problems in focus groups he?s Life on the Screen: Identity in the Age of the Internet? Try to focus on the information you really need instead of news blips that distract. These strategies will keep information at a level we can deal with, says Rosen. ?We Tendencies and Tensions of the Information Age,? VOLUME 29, NUMBER 3 - March 1998. Data smog: newest culprit in brain drain. Psychologists are beginning to study the impact that information. Monitor staff.
| | WEBBIQUITY
FEBRUARY 23, 2012 [Aging, Focus Group] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”).
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B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010 [Aging, Focus Group] Top 56 B2B Marketing Posts October 2010
Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Know Your Competition-Sales Management , October 8, 2010 Strategic sales managers know they must be creative when it comes to developing a sales strategy. With fewer opportunities in most pipelines these days, salesforce management is increasingly focused on executing brilliantly on each and every sales opportunity. . Strategy (162). MORE >>
HUBSPOT | TUESDAY, OCTOBER 18, 2011 [Aging, Focus Group] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
The best SEO strategy is to help Google make humans happy. View more presentations from HubSpot Internet Marketing. don't do public presenting for a living at all. But as an example, the presentation that you just kind of rolled through was on the front page of SlideShare as the most popular Power Point presentation for the last 48-ish hours since we've been here. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You guys missed an awesome presentation. MORE >>
B2B MARKETING MENTOR | WEDNESDAY, NOVEMBER 13, 2013 [Aging, Focus Group] We Are the 8%: 4 Women Who Beat the Odds to Make It to CMO
She reviews surveys, focus groups, website data and customer feedback to understand their biggest needs and desires. are under the age of 15. The client retargeted their marketing campaigns to focus on Hispanic families, and experienced substantial market growth as a result. In the first six months, she created and filled two new positions in her department, and helped launch a three-month-long pilot ad campaign in four cities that used billboards, TV spots, social media and print and digital ads to target adults age 25 to 54. Years in marketing: 14. Feature MORE >>
WRITTENT | WEDNESDAY, JULY 17, 2013 [Aging, Focus Group] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
While your inbound strategy should revolve around creating content people love , it’s even more important to generate marketing that the right people love. Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. What are the basic facts about your ideal customer, including age, gender, and geographic location? When correctly leveraged, a buyer persona profile has the power to transform your content marketing strategy and business. Pain Points. MORE >>
MARKETING EDGE | THURSDAY, JANUARY 18, 2007 [Aging, Focus Group] Marketing Edge
The numbers for the 30-49 age range went from 10 percent in the spring of 2006 to 14 percent in August. The 50-64 age category went from 8 percent to 12 percent during that same period. Other presentations at the forum will build on this foundation with examples of format styles, business cases, and how to integrate other social media, including blogs, wikis, videos, and yes, even college class projects designed to put your product in front of that demographic. My presentation will talk about that crafty tactic as used by the energy drink Bawls. What should I do? MORE >>
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