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| | BUYEROLOGY
JULY 6, 2011 The Future of Buyer Personas is Social - Part 1
I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin. They amount to glorified buyer profiles that do not possess revealing insights that shape marketing or sales strategy.
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| | MI6 MARKETING AGENCY
JULY 19, 2010 Groundswell Blook Report, Chapter Five: Listening to the Groundswell
Part two (chapters 4-9) focus on tapping the groundswell. Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. View more presentations or upload your own. For those companies spending money on traditional market research (focus groups, qualitative and quantitative surveys and interviews, polls etc.)
| | BUYEROLOGY
MARCH 25, 2011 Four Challenges Market Research Faces Today
Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. The third challenge is one we can call "relevancy."
| | WEBBIQUITY
FEBRUARY 23, 2012 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”).
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 28, 2008 Data smog: newest culprit in brain drain
ineffective presentation of information, researchers are finding. Lewis has found similar problems in focus groups he?s Life on the Screen: Identity in the Age of the Internet? Try to focus on the information you really need instead of news blips that distract. These strategies will keep information at a level we can deal with, says Rosen. ?We Tendencies and Tensions of the Information Age,? VOLUME 29, NUMBER 3 - March 1998. Data smog: newest culprit in brain drain. Psychologists are beginning to study the impact that information. Monitor staff.
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B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
Every good social media plan STARTS with a solid marketing strategy
but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Know Your Competition-Sales Management , October 8, 2010 Strategic sales managers know they must be creative when it comes to developing a sales strategy
. With fewer opportunities in most pipelines these days, salesforce management is increasingly focused
on executing brilliantly on each and every sales opportunity. . Strategy
(162). MORE >>
HUBSPOT Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
| TUESDAY, OCTOBER 18, 2011
The best SEO strategy
is to help Google make humans happy. View more presentations
from HubSpot Internet Marketing. don't do public presenting
for a living at all. But as an example, the presentation
that you just kind of rolled through was on the front page of SlideShare as the most popular Power Point presentation
for the last 48-ish hours since we've been here. It's gotten 51,000 views, which, for a B-to-B Power Point presentation
that's not about a consumer-y kind of topic, that's pretty good by the way. You guys missed an awesome presentation
. MORE >>
MARKETING EDGE Marketing Edge
| THURSDAY, JANUARY 18, 2007
The numbers for the 30-49 age
range went from 10 percent in the spring of 2006 to 14 percent in August. The 50-64 age
category went from 8 percent to 12 percent during that same period. Other presentations
at the forum will build on this foundation with examples of format styles, business cases, and how to integrate other social media, including blogs, wikis, videos, and yes, even college class projects designed to put your product in front of that demographic. My presentation
will talk about that crafty tactic as used by the energy drink Bawls. What should I do? MORE >>
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