Remove aging strategy
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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

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A Comprehensive Guide to Market Segmentation

seo.co

Furthermore, those organizations that have thorough and documented market segmentation strategies see a 10 percent bump in their profit margins when compared to those that don’t. It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details.

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Four Challenges Market Research Faces Today

Tony Zambito

Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age.   

Research 100
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How to Prepare Yourself for the Post-Cookie World

NetLine

In the modern age, this seemed solved by third-party cookies, as data snippets revealed users’ online activities, helping marketers target better. Marketers can leverage creative strategies to beat their competitors, connect their value propositions with their users, and successfully run advertising digital campaigns.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? The videos aren’t annotated to drive traffic to Facebook.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Duplicate your Twitter Strategy on Facebook. Have I gone MAD?? Enterprise 2.0. by Aaron Kim.

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Sales Pipeline Radio, Episode 106: Q&A with Jill Konrath @jillkonrath

Heinz Marketing

Jill Konrath’s career is defined by her relentless search for fresh strategies that actually work in today’s sales world. Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created.