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How to Grow Your Business with Voice of the Customer

SendX

Surveys Surveys can be effective at various points in the purchase cycle. You could include a survey for consumers browsing your site for the first time or one for regulars who’ve just made a purchase, and anywhere in between. Including an incentive to complete the survey, like a discount on their next purchase, never hurts.

Business 354
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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

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5 Tips to Easily Develop Your B2B Buyer Persona

KoMarketing Associates

Well, the same is true in marketing and sales – we always have to keep our eyes on the ball, which in business, means producing sales and marketing collateral that hits the exact buyers we want to interact with. Demographics : Identify the target job title, age range, experience, and decision-making power of your target personas.

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. You’ll find your customers interacting here directly and cost-effectively.

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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. You’ll find your customers interacting here directly and cost-effectively.

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An Introduction to Social Media for Business

Sprout Social

When is the last time you filled out a customer survey? Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Know What Customers Really Think.

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The Nonprofit Marketer's Guide to the Millennial Persona

Hubspot

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Four-time online fundraiser. Identifiers.