Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
Nearly two-thirds of B2B tech buyers are now under age 40. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.
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