Remove aging interactive survey
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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. “But that doesn’t have to be the case any longer.” Image attribution: Eli DeFaria.

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How to Grow Your Business with Voice of the Customer

SendX

Surveys Surveys can be effective at various points in the purchase cycle. You could include a survey for consumers browsing your site for the first time or one for regulars who’ve just made a purchase, and anywhere in between. Including an incentive to complete the survey, like a discount on their next purchase, never hurts.

Business 363
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The comprehensive marketer’s guide to brand research

Tomorrow People

Still, other events can also trigger a need for brand research—regardless of company age. Online surveys. Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at. You can indeed design your own survey, but you do have to make sure of two things.

Research 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

Still, other events can also trigger a need for brand research—regardless of company age. Online surveys Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at. You can indeed design your own survey, but you do have to make sure of two things.

Research 156
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Nearly two-thirds of B2B tech buyers are now under age 40. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

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Your First-Party Data Strategy Matters — Especially in a Downturn

Salesforce Marketing Cloud

This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times. And in the (almost) post-cookie age of limited online tracking, these insights are even more valuable. You have an always-on focus group. Deliver success now.

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The Definition of Market Research in 100 Words or Less

Hubspot

These buyer personas describe your ideal customer's age, family size, budget, job title, the challenges they face at work, and similar aspects of their lifestyle. Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview.