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| | KOMARKETING ASSOCIATES
MARCH 15, 2016 [Aging, Focus Group] 5 Effective Options For B2B Advertising on Social Media
study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.
| | GROW - PRACTICAL MARKETING SOLUTIONS
JANUARY 25, 2012 [Aging, Focus Group] Forget demographics. It’s all about the socialgraphics
Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Now, in the age of social media and behavioral ad targeting, we have to add another type of data to our arsenal: socialgraphics. Some of the socialgraphic data to focus on are: Internet use data —Where do these users congregate online?
MARCH 15, 2016 | KOMARKETING ASSOCIATES
[Aging, Focus Group] 5 Effective Options For B2B Advertising on Social Media
AUGUST 31, 2015 | HUBSPOT
[Aging, Focus Group] UPDATE 16 Examples of Awesome Email Marketing Campaigns
FEBRUARY 15, 2015 | SYNECORE
[Aging, Focus Group] Why it's a Good Time to be a Digital Marketer
APRIL 28, 2014 | HUBSPOT
[Aging, Focus Group] The Psychology of Stories: The Storytelling Formula Our Brains Crave
FEBRUARY 4, 2014 | HUBSPOT
[Aging, Focus Group] The Nonprofit Marketer's Guide to the Millennial Persona
JANUARY 25, 2012 | GROW - PRACTICAL MARKETING SOLUTIONS
[Aging, Focus Group] Forget demographics. It’s all about the socialgraphics
| | TONY ZAMBITO
MAY 22, 2011 [Aging, Focus Group] The Research Methods of Social Buyerology
In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. This includes the severely hindering structured methods typically associated with focus groups and surveys.
| | SYNECORE
FEBRUARY 15, 2015 [Aging, Focus Group] Why it's a Good Time to be a Digital Marketer
Marketers, whether or not they like it or are prepared, have been thrust into this digital maelstrom, and must engage in ever-more granular consumer interactions in an attempt to foster long-term relationships with highly varied – and sometimes highly disparate – consumer segments. Despite (and partly, because of) these challenges, I believe it is a jolly good time to be a digital marketer.
| | HUBSPOT
AUGUST 31, 2015 [Aging, Focus Group] UPDATE 16 Examples of Awesome Email Marketing Campaigns
This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. 8) UncommonGoods. Well, this email from UncommonGoods succeeds in creating a sense of urgency by focusing on the value of acting now. 12) Focus Pointe Global. What is the survey about? Did you see that? Did you see it move? 10) Bonobos.
| | TONY ZAMBITO
MARCH 25, 2011 [Aging, Focus Group] Four Challenges Market Research Faces Today
Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. What can market research do?
HUBSPOT | TUESDAY, FEBRUARY 4, 2014 [Aging, Focus Group] The Nonprofit Marketer's Guide to the Millennial Persona
If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Age: 25. Preferred Means to Interact With Organizations. Most of this information you can easily find online, but you can also capture this data from current constituents between the ages of 18-32 in focus groups, phone interviews, or even through a simple online survey. MORE >>
MI6 MARKETING AGENCY | MONDAY, JULY 19, 2010 [Aging, Focus Group] Groundswell Blook Report, Chapter Five: Listening to the Groundswell
Part two (chapters 4-9) focus on tapping the groundswell. Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. For those companies spending money on traditional market research (focus groups, qualitative and quantitative surveys and interviews, polls etc.) The group that champions listening and social media in your organization should be listened to and supported by the leaders (at the very least) within it. Author: Chris Herbert. Groundswell is broken down into three parts. Take them seriously! MORE >>
HUBSPOT | MONDAY, APRIL 28, 2014 [Aging, Focus Group] The Psychology of Stories: The Storytelling Formula Our Brains Crave
You can use a variety of methods to interview your target market, including surveys, questionnaires, focus groups, social media, etc. That’s why people are 14% more likely to interact with a personalized e-mail, and they’re 10% more likely to convert when they receive one. This digital age means that you have a lot of flexibility in how you present your story, as well. Told any good stories lately? Well you might want to start. Stories are more than simple fairy tales. Storytelling is a community act that involves sharing knowledge and values. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008 [Aging, Focus Group] Data smog: newest culprit in brain drain
Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer. Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Lewis has found similar problems in focus groups he?s survey respondents said the Internet has fueled the worldwide obsession with information. Life on the Screen: Identity in the Age of the Internet? MORE >>