5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.
Forget demographics. It’s all about the socialgraphics
grow - Practical Marketing Solutions
JANUARY 25, 2012
Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Now, in the age of social media and behavioral ad targeting, we have to add another type of data to our arsenal: socialgraphics. Some of the socialgraphic data to focus on are: Internet use data —Where do these users congregate online?
The Research Methods of Social Buyerology
MAY 22, 2011
In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. This includes the severely hindering structured methods typically associated with focus groups and surveys.
Why it's a Good Time to be a Digital Marketer
FEBRUARY 15, 2015
Marketers, whether or not they like it or are prepared, have been thrust into this digital maelstrom, and must engage in ever-more granular consumer interactions in an attempt to foster long-term relationships with highly varied – and sometimes highly disparate – consumer segments. Despite (and partly, because of) these challenges, I believe it is a jolly good time to be a digital marketer.
The Nonprofit Marketer's Guide to the Millennial Persona
FEBRUARY 4, 2014
If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Age: 25. Preferred Means to Interact With Organizations. The reason? Female.
The Psychology of Stories: The Storytelling Formula Our Brains Crave
APRIL 28, 2014
You can use a variety of methods to interview your target market, including surveys, questionnaires, focus groups, social media, etc. That’s why people are 14% more likely to interact with a personalized e-mail, and they’re 10% more likely to convert when they receive one. Told any good stories lately? Well you might want to start. The Psychology of Stories.
Data smog: newest culprit in brain drain
Buzz Marketing for Technology
JUNE 28, 2008
Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer. Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Lewis has found similar problems in focus groups he?s survey respondents said the Internet has fueled the worldwide obsession with information. Life on the Screen: Identity in the Age of the Internet?