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| | GROW - PRACTICAL MARKETING SOLUTIONS
JANUARY 25, 2012 Forget demographics. It’s all about the socialgraphics
Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Now, in the age of social media and behavioral ad targeting, we have to add another type of data to our arsenal: socialgraphics. Some of the socialgraphic data to focus on are: Internet use data —Where do these users congregate online?
| | BUYEROLOGY
MAY 22, 2011 The Research Methods of Social Buyerology
In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. This includes the severely hindering structured methods typically associated with focus groups and surveys.
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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 28, 2008 Data smog: newest culprit in brain drain
Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer. Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Lewis has found similar problems in focus groups he?s survey respondents said the Internet has fueled the worldwide obsession with information. Life on the Screen: Identity in the Age of the Internet?
| | BUYEROLOGY
MARCH 25, 2011 Four Challenges Market Research Faces Today
Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. The third challenge is one we can call "relevancy."
| | MI6 MARKETING AGENCY
JULY 19, 2010 Groundswell Blook Report, Chapter Five: Listening to the Groundswell
Part two (chapters 4-9) focus on tapping the groundswell. Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. For those companies spending money on traditional market research (focus groups, qualitative and quantitative surveys and interviews, polls etc.) Author: Chris Herbert. tags: relations public ).
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