KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Tony Zambito

MARCH 25, 2011

Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age. 

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. When is the last time you filled out a customer survey?

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

DECEMBER 7, 2023

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) It acknowledges their unique experiences, values, and preferences.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Single Grain

MAY 31, 2023

Combining different types of data – such as existing customer data, audience demographics, browsing behavior, social media interactions, and transaction history – can provide a comprehensive understanding of customers and enhance the effectiveness of your overall AI marketing strategy.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

ClearVoice

MAY 17, 2021

Plus, there’s ‘Henry Hybrid’ who likes both remote and in-person interaction,” a product manager or sales leader might declare. They may not reflect the insights that marketers can only glean through statistically significant and in-depth research. But keep your surveys short and offer incentives for completion.

Research 96

Research Work Management Marketing Management Verticals 96

Convince & Convert

SEPTEMBER 20, 2010

Interaction. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them. Customers follow you on Twitter not to be informed, but to be interacted with. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Twitter 145

Twitter CRM Business Paid Search Agency 145