PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. What is Original Research? Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

Tony Zambito

MARCH 25, 2011

Gathering some good demographic information as well as finding voluminous reports on what is being purchased. Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Content Standard

SEPTEMBER 10, 2018

Marketers don’t interact with static audiences. There are three primary reasons why you might see slowing in your audience reach, and you can spot these drivers in your regular analytics reporting. This can be signaled through incremental changes in your demographic reporting. Your target audience has changed.

Paid Search Agency 40

Paid Search Agency Demographics Segmentation Focus Group 40

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Include things like: Age.

Social Media 111

Social Media Paid Content Media Business 111

ConvertKit

DECEMBER 19, 2018

If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. The first step is to think about your target audience’s demographics. Education level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Buzz Marketing for Technology

JUNE 28, 2008

Meanwhile, psychologists in human-computer interaction areas are seeking better organization and indexing of web sites so that users know right away what information they offer. Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters.

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

ConvertKit

DECEMBER 19, 2018

If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. The first step is to think about your target audience’s demographics. Education level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Outbrain

DECEMBER 20, 2018

If you don’t have the resources for focus groups or research reports, don’t worry. For example, if your target audience is teenagers who love skateboarding, the messaging will be entirely different from an audience of middle-aged insurance professionals. Interactive content, like quizzes or surveys.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Martech

FEBRUARY 1, 2024

Your new customer service agent Finally, expect chatbots to proliferate the messaging side of social platforms as brands seek to offer personalized, real-time interactions for customers wanting support. Meta platforms drive the highest ROI, per HubSpot’s Marketing Trends report. But the easiest ask of all is a simple swipe.

Social Media 137

Social Media Marketing AI Social Marketing Trends 137

Marketing Insider Group

JULY 14, 2020

Modern technology has revolutionized the way that businesses and consumers interact. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. In fact, 84% of customers say they trust online reviews as much as personal recommendations, according to BrightLocal’s Local Consumer Review Survey. Unresolved issues/questions.

Enterprise Management 140

Enterprise Management Digital Asset Management Work Management Marketing Management 140

Optinmonster

JANUARY 25, 2023

This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. This may include age, gender, income, education level, location, and interests. What is your age? Who do you report to? How do you prefer to interact with vendors?

Buyer Personas 117

Buyer Personas Template Demographics Ideal Customer Profiles 117

Hinge Marketing

APRIL 15, 2020

For example, you might survey all client facing professionals about what issues target clients bring up to them. There are also analysts’ reports and many industry growth projections. Primary research can be done using structured interviews, focus groups, or surveys. Demographic.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

ClearVoice

OCTOBER 26, 2018

So, what to make of how to represent diverse people in the new age of branding and marketing? This is tricky, and sticky: Some camps say Nike has only taken this stance to make money, and reports have shown that their political contributions actually skew toward the GOP.). To this day, I still prefer Coke to other sodas.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Single Grain

AUGUST 7, 2019

What is the buyer’s age? You could: Survey existing customers : You can learn a lot about your target audience by sending questionnaires to your existing customer base and finding out what makes them tick. You’ll need to put in the work and learn all about them. What is the buyer’s household income? Who lives with the buyer at home?

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

ClearVoice

MAY 17, 2021

Plus, there’s ‘Henry Hybrid’ who likes both remote and in-person interaction,” a product manager or sales leader might declare. Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products.

Research 96

Research Work Management Marketing Management Verticals 96

Content Marketing Institute

OCTOBER 23, 2018

Here’s what the generational research and anecdotal observations are telling us: Born with one foot firmly in the digital age and the other rooted in old-school values, members of this pivotal demographic group expect greater transparency, accountability, and personal validation from every online experience they choose to engage in.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107

Convince & Convert

SEPTEMBER 20, 2010

Interaction. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them. Customers follow you on Twitter not to be informed, but to be interacted with. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Twitter 145

Twitter CRM Business Paid Search Agency 145