Tony Zambito

MARCH 25, 2011

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age. 

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Marketing Insider Group

NOVEMBER 10, 2020

According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Focus groups. Customer surveys. Behavior (buying and spending habits, brand interactions).

Segmentation 359

Segmentation Research Psychographics Marketing Budget 359

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. Here’s a quick list to help you get started. Education level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Include things like: Age.

Social Media 111

Social Media Paid Content Media Business 111

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. Here’s a quick list to help you get started. Education level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Convince & Convert

DECEMBER 7, 2023

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) It acknowledges their unique experiences, values, and preferences.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Outgrow

AUGUST 17, 2022

Demographics- Age, city of residence, education level, gender, race, or household composition. Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. This will surely help you focus your efforts as per the scope of your requirements. Also, learn how to create a survey in just a few minutes. .

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40