ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Outreach

APRIL 6, 2021

Relationships have been the backbone of traditional storefront businesses forever, but are challenging to maintain in the digital age. Use this data and additional research to identify each customer's needs, age, income, and more to determine what motivates your customer. Create Awesome Content. Tweak Your Strategy.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Hubspot

JANUARY 11, 2021

It also means considering the many dimensions of human diversity, including (but not limited to) age, gender, ethnicity, sexual orientation, location, language preference and gender expression. Begin with customer focus groups with the audience you are trying to reach, and you'll be surprised what you uncover.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. The same principle is true for selling one-on-one consulting sessions, physical products, membership communities, or any other income stream.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. The same principle is true for selling one-on-one consulting sessions, physical products, membership communities, or any other income stream.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ConvertKit

DECEMBER 19, 2018

Income level. They don’t always have the extra income to buy multiple healthy ingredients per meal. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Life stage.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Content Standard

MARCH 9, 2017

But even if your brand has embraced the digital age before your pivot to the younger generation, traction might still be proving difficult. This made sense, considering that a good client relationship rested on audience members trusting the brand with their savings, income, and financial dreams. Something is wrong.

Trust Marketing 85

Trust Marketing Brand Identity Branding Planning 85

Optinmonster

MAY 27, 2020

Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Key demographics include: Age. Income & spending habits. Target Audience. And everyone is on Facebook. Gender (depending on industry).

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

ConvertKit

DECEMBER 19, 2018

Income level. They don’t always have the extra income to buy multiple healthy ingredients per meal. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Life stage.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Marketing Insider Group

NOVEMBER 10, 2020

Focus groups. Segmenting your audience is simply splitting it into smaller groups based on certain criteria. For example, you could segment your audience by location, past buying behavior, or demographics such as age and gender. Some sources to start your research might include: Insights from social media analytics.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

Sprout Social

AUGUST 23, 2016

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Include things like: Age. Income level. But now it’s all at your finger tips.

Social Media 111

Social Media Paid Content Media Business 111

The Marketing Blender

APRIL 11, 2023

Demographics include age, gender, income, education level, and location. You can also conduct surveys or focus groups to gather more information about your target audience and actual customer’s needs and preferences. Psychographics include personality, values, attitudes, interests, and lifestyles.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Convince & Convert

DECEMBER 7, 2023

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) Socioeconomic Status (Differences in class, income, and social standing.)

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Hubspot

FEBRUARY 4, 2014

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Income between: $40,000- $75,000.

Co-Registration 28

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

Optinmonster

JANUARY 25, 2023

This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. This may include age, gender, income, education level, location, and interests. What is your age? What is your annual income? Demographics What is your name? What is your gender?

Buyer Personas 117

Buyer Personas Template Demographics Ideal Customer Profiles 117

Outgrow

AUGUST 17, 2022

Demographics- Age, city of residence, education level, gender, race, or household composition. Socio-economic- Income, educational attainment, occupation, neighborhood, or association memberships. What’s their annual income? Focus group testing. Elements of Customer Profiling . What is their occupation?

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

ClearVoice

APRIL 12, 2021

While overall messaging could potentially stay the same the same, some key points vary depending on everything from location to finances, to age group. 15 sample segments: Age. Household income. While you’re at it, try a focus group comprised of those in your most desired group. Political party.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Optinmonster

FEBRUARY 21, 2023

They’re organizing their customers into separate groups based on things like their age, where they live, what they like to buy, or how they interact with the business. By doing this, businesses can create specific marketing messages and experiences that are more likely to appeal to each group of customers.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Sprout Social

JUNE 12, 2023

Start by looking at demographics like age, gender, location and income level to get a baseline understanding of your buyers. Use surveys, interviews and focus groups to collect feedback. To offer memorable, personalized customer experiences, you need to understand the very people you’re serving: your customers.

Marketing AI 133

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 133

Optinmonster

FEBRUARY 21, 2023

They’re organizing their customers into separate groups based on things like their age, where they live, what they like to buy, or how they interact with the business. By doing this, businesses can create specific marketing messages and experiences that are more likely to appeal to each group of customers.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Hubspot

APRIL 13, 2021

When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income. Take note of age, gender, location, and types of device — additionally, figure out from which channels your audience arrives.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Biznology

MAY 9, 2012

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. It covers key demographic data such as business growth, income, education, marriage and recent births. But, as you know, a focus group of one spells disaster.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Hinge Marketing

APRIL 15, 2020

Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Most executives are not forthcoming in a group of direct competitors! Demographic.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

ConvertKit

OCTOBER 1, 2021

Before Spotify, record labels had focus groups to choose the next singles for albums. Motown famously wouldn’t release a single unless a focus group said they’d actively call radio stations to request a song be played. With Spotify’s streaming data , you can see exactly which songs are being listened to.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

nDash

DECEMBER 16, 2021

Kick-off this research by following these tips: Create your ideal customer profile: This profile should contain your target audience’s age, gender, income level, and location. Market research: Use focus groups, interviews, and surveys to conduct market research.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Content Marketing Work Management 52

Single Grain

AUGUST 7, 2019

What is the buyer’s age? What is the buyer’s household income? Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. Annual income $63,000. Who lives with the buyer at home?

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

B2B Marketing Zone Posts

NOVEMBER 2, 2010

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Focus Group (5). Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. by Aaron Kim.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 9, 2019

What’s their age, location, nationality, education and marital status? What is the buyer’s age? What is the buyer’s household income? Your goal is to collect relevant information about them, from their exact job title, age and location to their needs and state of their website so you can tailor your storytelling to them.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Hubspot

OCTOBER 18, 2011

I'm hypothetically going to advertise to these people that live in the United States, over the age of 21, and current family status is that they are parents with children between the ages of 0 and 3 years old. The fastest growing demographic on Facebook for a while actually has been women over the age of 55. We didn't know that.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28