Remove aging strategy
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How to Run a Focus Group for Your Business

Hubspot

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

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8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing

Hubspot

It also means considering the many dimensions of human diversity, including (but not limited to) age, gender, ethnicity, sexual orientation, location, language preference and gender expression. This free open-source tool by Microsoft will highlight what accessibility issues are present and how to fix them.

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How to Identify Your Core Marketing Message

Hubspot

As a marketer, you know how important it is to have a marketing strategy. You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or email. Essentially, no marketing message means no way to execute your strategy.

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7 Marketing Resolutions to Start the New Year Right

Hubspot

The one thing the resolutions listed below have in common is, they all revolve around the inbound marketing methodology , which means they require some in-depth data analysis to ensure you make the right adjustments and alterations to your marketing strategy. 1) Focus on mobile. 4) Revitalize your content strategy.

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UPDATE 16 Examples of Awesome Email Marketing Campaigns

Hubspot

While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. Often times, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. 13) Harpoon Brewery.

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Five Steps: How to Pitch Targeted Content Marketing Ideas

nDash

How you present and roll out that idea is where originality comes into play. When you use articles, blog posts, infographics, videos, and other content forms to attract, engage, convert, and retain your target audience, that strategy is content marketing. What is Content Marketing? Additional examples include: Case studies. Checklists.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. Focus Pointe Global. Inspired by these examples? Harpoon Brewery.