Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  In the modern social age, we know that the degree of social interaction has increased immensely.  Follow @TonyZambito.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Being on social media is a necessity in this day and age. They knew her likes, dislikes, age, job, financial situation, and sense of humor.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Biznology

SEPTEMBER 7, 2010

Image via Wikipedia. Obviously, if you're my age and you know the story of the band, this book is a delight, but I think it has lessons to teach anyone in Internet marketing. Younger Internet marketers might not know that the Grateful Dead did not make most of their money from records, which was highly unusual in that era.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. Thank you, Facebook, for collecting all that data about our interests and likes – and turning them into ads. This one is for digital media marketers and PR pros of all ages: Be a disciple of Life-Long Learning. What’s the future of digital media marketing and social public relations? One final tip.

PR 80

PR Tips Public Relations Work Management 80

Hubspot

AUGUST 18, 2015

Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Each time we check email or Facebook or the news, we prepare ourselves for skimming, not for learning.

Terms and Conditions 28

Terms and Conditions Training Wikipedia Studies 28

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  To say things are changing is an understatement.  What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Biznology

JANUARY 26, 2011

Image via Wikipedia. This clearly the thought process of a bygone era, now that we are in the age of Google, but I still sometimes hear well-meaning people provide this advice. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I

Public Relations 80

Public Relations PR Wikipedia Press 80

Hubspot

JULY 6, 2017

Facebook's European VP, Nicola Mendelsohn, predicted that the network would be 100% video in just five years. Those attention-grabbing headlines print journalists create for newspaper articles are distant cousins to the first line of today's Facebook ads. Luckily, there are easy ways to improve.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Biznology

JULY 24, 2013

Photo credit: Wikipedia. Think about the simple fact that while our relationship with time is tighter than ever almost no one wears a watch – at least no one under the age of 20! We love to grab other people’s attention but we don’t like our future employers to sneak into our Facebook page or Twitter accounts.

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    This is also radically changing the concept of public relations in the social age.   The pace in 2011 has noticeably quickened. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). This is becoming more important with the growing socialization of actions (through tools such as Zeebox, GetGlue or Facebook Connect). The main target: Target Audience is age 25-50 males / females. Vodafone needs to make sure the right people are seen using their products. 350B in spending power.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

OCTOBER 5, 2011

Image via Wikipedia. We might not like Facebook’s timeline and Open Graph real-time apps in their first incarnations, but they are just giving us a peek of what the future — and the past — may look like. Finally, one of the unsolved problems of the information age is proper disposal of information.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Hubspot

NOVEMBER 11, 2015

Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. The company even has its own Wikipedia page dedicated to the series. has been named as the number one viral marketing campaign of all time [by Ad Age].". The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Buzz Marketing for Technology

JUNE 27, 2008

attracted to it by its anarchic, democratising, iconoclastic potential, I urge friends to start using Facebook. seems to me a crucial step in entering the information age, more crucial even than the invention of the world wide web. He’s also a Facebook fanatic. but the only way to really understand Web 2.0, Print page.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Single Grain

FEBRUARY 19, 2020

They can collect data like common keywords or phrases that predominate titles, the sources of links on top-listed pages, and the age of the best-performing pages. The Age of Mobile. If you want to find out how old Jennifer Lopez is, you would type in “Jennifer Lopez age.” 12 Reasons Your SEO Strategy Is Failing.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Hubspot

SEPTEMBER 26, 2013

Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. The company even has its own Wikipedia page dedicated to the series. has been named as the number one viral marketing campaign of all time [by Ad Age].". The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Hubspot

JUNE 15, 2015

To my professor, a middle-aged man who wore a coat and tie to every class, there's a world of difference between "Hey" and "Hi." If college graduations had Oscars-style thank-you speeches, let's just say Google (and Wikipedia, for that matter) would definitely get a shout out. I mean, what's the big deal with saying "Hey"?

Class 28

Class Hubspot Paper Wikipedia 28

B2B Marketing Traction

JANUARY 20, 2011

Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. or 33 million.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

Biznology

FEBRUARY 24, 2015

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. I have been online since 1983 when I bought my first IBM AT and Hayes 1200 baud modem and dialed in to local BBS communities before really blooming into the Internet age in 1993.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 24, 2012

Photo credit: Wikipedia. Age matters. Maybe that is not a surprise, but what did surprise is that middle-aged faculty complain about more barriers than those older or younger. The top barriers are the same as last year, but all of them have dropped significantly across all age groups. Barriers are dropping.

Social Media 80

Social Media Education Media Barriers 80

Biznology

DECEMBER 20, 2016

Before the age of the food truck, there were some carts offering haute cuisine, but it wasn’t until the rise of the food truck when the entire power structure lunch at least, was set: dirty water dogs, burgers, buffet salad, or sit down restaurant food. Now, your turn.

Google 80

Google Wikipedia Barriers Search Marketing 80

Biznology

DECEMBER 6, 2010

Image via Wikipedia. Even though Wikileaks have been called "social media journalism" by some, the seeds that enabled their model were planted much before the age of Twitter or Facebook. No email, no tweets, no Facebook status updates took any part in it. by Aaron Kim.

Privacy 80

Privacy Social Media Media Wikipedia 80

Buzz Marketing for Technology

JUNE 27, 2008

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. Facebook, YouTube, Twitter, Flickr). is redefining what and how and with whom we learn. tools (e.g.,

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Biznology

MAY 9, 2012

Photo credit: Wikipedia. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60. Tokyo, Guangzhou, and Seoul, per Wikipedia.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Hubspot

NOVEMBER 16, 2012

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs.

Advertising Agencies 28

Advertising Agencies Facebook Advertisements Advertising 28

Biznology

JUNE 16, 2015

Social media sharing: while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.

Wikipedia 80

Wikipedia RSS Education Training 80

Content Marketing Institute

MAY 2, 2018

A list of the top websites in the world , compiled by Alexa, shows Reddit comes in sixth, just behind Wikipedia. Reddit’s average for daily time on site is more than 15 minutes, crushing the sites above it in the rankings, including Facebook and YouTube. Even more amazing? Read more>> Click To Tweet. Holy cr@p; that’s a lot.

Microsite 99

Microsite Wikipedia Rules Communities 99

Buzz Marketing for Technology

OCTOBER 4, 2008

Facebook or LinkedIn) or other communities of practiceâ?? t consider race, age, gender, religion, etc. More interesting than Wikipedia are the billions of pages of how to do things. t use these tools grew engagement by a mere 1%. (An An aside--not sure how "employee engagement" was measured).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). In my case, 49% of my total Klout is via Twitter, with Facebook at 40%, and Linkedin at 5%. Nobody has evenly distributed influence.

Analytics 137

Analytics Blogger Outreach Comparison 137

ConvertKit

OCTOBER 1, 2021

Additionally, you can see a gender breakdown of your fans (including non-binary and not specified), ages and gender, and who else your fans are listening to—the later of which is helpful for booking shows and tours. Currently, Spotify allows you to add links for your Facebook, Instagram, Twitter, Wikipedia, and SoundBetter accounts.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Goodish Agency

MARCH 18, 2021

In social media strategy terms, that’s your forum, Facebook group, subreddit admin. A great example (because I’m in it) of the latter is a group on Facebook called Cabblemodders. Started by a company called Cablemod it’s a place on Facebook anyone can geek out or ask for help on any PC related topic.

Paid Content 94

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 94

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. This is a concept that is a direct result of the internet age we live in today. Think of it as Facebook for bloggers (well, before Facebook was for everyone.)

Social Media 100

Social Media Class Web 2.0 Media 100

Biznology

OCTOBER 25, 2011

Image via Wikipedia. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. search, as well as search.twitter.com and on Facebook as well, where 800 million global denizens spend their working hours.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Outgrow

JANUARY 2, 2023

In the modern age of social media, you have the opportunity to connect with your customers, potential business partners, and influencers within your niche in an infinite number of ways. It has been observed that 1 in 5 videos posted on Facebook were Live videos. Post Regularly on Social Media. Now that’s huge!

Stats 52

Stats Outgrow Branding Brand Identity 52

seo.co

FEBRUARY 10, 2022

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Fortunately, we live in a digital age where most systems will track your performance for you. Measure everything.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98