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Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

In fact, because this technology is making such a mark in the industry, many enterprises are acquiring AI startups to remain relevant, while delivering superior customer experiences. They can collect feedback in ways that don’t damage the customer experience. Why opt for Conversational AI? Nodes: Where is the information stored?

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How to Create a Personalized Experience in the Age of Digital Marketing

DivvyHQ

Personalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future. In this guest post from TAP London Co-Founder, Thomas Fordham, he explores the primary ways personalization can be introduced to dramatically improve your digital marketing.

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The Redesign of Customer Experience in the Digital Age

Tony Zambito

.  Many organizations today are in need of an orienteering map when it comes to customer experience.    The notion of creating positive and delightful customer experiences has been around for almost two decades now.  Customer experience initiatives can no longer be static types of efforts. 

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Authenticity in The Age of AI

Marketing Insider Group

As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Image Source: Adobe Experience Cloud Now, why is this database thing a big deal? Better Customer Experiences: Personalize your interactions , and customers will stick around for more. Stay Compliant In the age of data breaches and privacy concerns, it’s crucial to use your marketing database responsibly.

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How to Create a Personalized Experience in the Age of Digital Marketing

DivvyHQ

Personalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future. In this guest post from TAP London Co-Founder, Thomas Fordham, he explores the primary ways personalization can be introduced to dramatically improve your digital marketing.