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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Delivering the content we ‘think’ our customers want has proven ineffective.

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50 Facts about online consumer behavior not to ignore

Biznology

87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. eMarketer ). Forrester ). Forrester ). FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Conductor ).

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What is: audio advertising?

Choozle

With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Andrew Briney, Senior VP and Group Publisher at TechTarget.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

Americans ages 30 to 49 are now as likely as younger adults to use the internet almost constantly. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. DataReportal) Social media ads are the top source of new brand discovery for internet users aged 16-24. Khoros) 61% of Instagram’s advertising audience is age 18 to 34. eMarketer) Image Source: Nexcess The U.S. SEMrush) The U.S.