Lead Liaison

JULY 18, 2018

These are the areas where live events tend to be most effective compared to other types of marketing like emails or even physical media. So I’m gonna show you real quick an example of how Lead Liaison handles campaigns and a lot of ELM software. So these are a few different reasons why you might go to a live event.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Lead Liaison

MARCH 7, 2018

But there’s demographic data, there’s a lot of age data. So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. Things like that. Was it top, mid, or bottom?

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Content Marketing Institute

AUGUST 15, 2018

Many businesses simply define their content marketing as producing ad hoc assets and measuring them like any campaign-focused asset. In other words, “It’s neat that we have 5,000 people in our content marketing email list, but when are we going to sell to them or convert them into leads. Won’t that alienate them?” You don’t know.

Lead Ranking 88

Lead Ranking Work Management Paid Search Agency Marketing Management 88

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 2) Email services – Julie Katz at Forrester writes about this group. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). The fastest growing demographic on Facebook for a while actually has been women over the age of 55. It never goes to zero.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. So, yeah, I can probably give you a good run for your age, Elissa. So, I emailed Dave. In fact, hint, hint, we actually might have a campaign that talks about that next year. ABM is not a platform.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52