SnapApp

OCTOBER 28, 2016

It’s the age-old question that still troubles many companies: are your teams marketing or are they selling? The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. All hope is not lost, though – here’s how to defeat it. . Blake Beus, Business2Community.

Eloqua 48

Eloqua Banners Training Creativity 48

Biznology

JUNE 17, 2013

The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. This is the question of the ages. Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

SnapApp

MARCH 14, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

ViewPoint

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

6sense

MAY 10, 2016

But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age. Despite early excitement, the dramatic improvements promised by PLS vendors never materialized. They are tactics that can help with percent increases to conversion metrics or revenue goals.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Varicent

MAY 31, 2018

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). When I joined Eloqua, it was to innovate the customer experience because churn had become a significant threat to the business. We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

DivvyHQ

AUGUST 7, 2018

Fortunately, we have two decade’s worth of experience navigating the new digital age. Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). Example optin form via Optinmonster.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Over 75% of GenZers age 15-25 watch YouTube. Being admin for a Salesforce instance. Quote of the day.

Paid Content 95

Paid Content Marketing Automation Services Work Management Marketing Management 95

Heinz Marketing

SEPTEMBER 3, 2018

I came of age in the Hulk Hogan, “Say your prayers and eat your vitamins” years. And you, I’m sure, get pitched dozens of times a day, by the thousands of marketing technology vendors out there. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. Paul: Yes, we did.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

The Effective Marketer

FEBRUARY 25, 2013

Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. .: The Reality of Mad Men (Hartman Center for Sales, Advertising, and Marketing History).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Again, scores change with activity levels and age.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The Effective Marketer

FEBRUARY 25, 2013

Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. .: The Reality of Mad Men (Hartman Center for Sales, Advertising, and Marketing History).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Those are the inspiring non-fiction stories that I’m addicted to. The “how” without the hype.

Work Management 47

Work Management Marketing Management Planning Marketing AI 47

6sense

AUGUST 24, 2017

We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities. There’s really nothing worse than having a great fit account and then losing them to another vendor who got to them first.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . But a commitment to staying "serious" is keeping too many organizations in the digital dark ages.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

So, yeah, I can probably give you a good run for your age, Elissa. Elissa Fink: Well, the buyer needs categories because, man, there’s so many vendors out there, it’s hard to keep track of who does what and why and how do you differ from that guy and this guy and give it to me straight? He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52