Personality AI: What It Is, How it Works and Why Marketers Need to Know About It
AI technology is changing how marketers communicate with their audiences, and the latest software can help you improve success rates by predicting your customers’ personalities, explains Personality AI author and Crystal co-founder Greg Skloot.
It’s easy to feel stressed as a marketer who’s trying to sell to audiences in an oversaturated world.are overflowing, customers are more skeptical and marketers are left wondering how to create campaigns that break through the noise.
In order to keep up with the changing times, we have to be willing to try new things. One such innovation can be found in a new technology that can predict personality and offer detailed insights into your audience – Personality AI.
Personality AI is changing the way we reach customers. Rather than sending broad messages and hoping that they work for some people, you can run an entire campaign tailored to the specific personality makeup of each individual audience member. Companies are using Personality AI to learn more about their audiences and build email campaigns that cut through the noise and get better open, read and conversion rates as a result.
Marketers have always known that personalized messaging leads to better email stats, but adding a name and company to your message is no longer cutting it. Personalizing the message to fit the customers’ distinct personality– i.e.communication styles and motivations – is the next step in the process and can prevent your emails from being overlooked.
Learn More: How Companies Can Use AI to Give Customer Communications A Personal Touch
What is Personality AI?
Personality AI is a new technology that predicts personality by using AI and machine learning to analyze from someone’s LinkedIn profile. With little effort, you can learn more about what makes your customers who they are. It takes the guesswork out of profiling your audience.
How Does it Work?
Artificial Intelligence can analyze millions of data points at once to predict an outcome. It’s the same way we make decisions – our brains weigh what we know (like our past experience and knowledge about how the world works) and use that information to help us choose. AI can store and process significantly more information than we can, and is often able to make more accurate conclusions. It gives marketers a chance to understand their audiences effectively and send better emails. Rather than viewing people based solely on their demographic information, you can understand their motivations, what gives them energy, how they like to communicate and ore.
Understanding Your Market
Every great marketer knows that in order to effectively sell a product, you first need to understand your target demographic. In the past, this means understanding your audience’s gender, age range, economic background and more. The more specific you could get, the more targeted the marketing campaign could be.
Personality AI is able to predict customers’ natural likes, preferences, habits and communication styles. Rather than using generalizations from demographic information, you’ll be able to build a strong, accurate picture of your audience. For example, if you knew that one of your prospects, who we’ll call Sam, is naturally direct and assertive, you’d better understand that
order to effectively reach her, you’ll need to keep the email brief and to the point. The same rule can be applied to larger audiences if you know the personalities in the group, you can structure emails differently for each personality.
Improving Campaigns
Because Personality AI is able to offer detailed insights on your customers, you can learn how to send emails that actually tell them what they want to hear. Personality AI helps you stick out from the crowd; rather than writing generic, boring emails that get lost in , personality insights can help you write more specifically for each customer.
Some people, for example, enjoy emails that tell vivid, engaging stories about someone involved in the organization, while others would prefer to cut right to the chase. By adapting your emails to suit different personalities, you can avoid being ignored and see increased open, read and conversion rates.
Learn More: AI: The Magic Ingredient for Customer Experience in 2020
Keep Up with the Evolution
The marketing landscape tends to change along with technology. If the rise of television, the Internet and social media have taught us anything in the past, it’s that we need to adapt with the times to stay relevant. Otherwise, we’ll be left in the dust.
Personality AI may be the next step – a technology to help marketers keep up with the modern consumer. If used well, it’s an effective way to leave a good impact on both our audience and our conversion rates.
