Martech Advisor

DECEMBER 3, 2019

So, in the age of an information overload and short attention spans, how do you attract eyeballs and cultivate trust? In this article, we look at how you can combine old-school storytelling techniques with the new-age technology to take your marketing to the next level. 3 Classic Storytelling Techniques on New-Age Marketing.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Navigate the Channel

JULY 17, 2023

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. This tool provides valuable data and metrics that can significantly benefit building products marketers. It helps analyze and target the audience effectively.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. And you’re not wrong. That’s a given.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. There are more than 10,000 “long tail” martech products in the market globally. It’s insanely noisy and risky, with relatively meager revenue per product on average. Are these people nuts? Hold that thought. We’ll come back to it.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Biznology

MAY 2, 2014

I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. But is this the reality of how marketing is practiced in the digital age? You want to ensure that customer experiences with your brand are as positive as you can make them.

Social Media 80

Social Media Fulfillment Facebook Custom Publishing 80

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .

Service 82

Service Product Customer Satisfaction Trust Marketing 82

Anyword

SEPTEMBER 2, 2021

Welcome to our tutorial covering how to create Landing Page Projects and set up Anyword’s Continuous optimization fFor a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful.

Marketing AI 96

Marketing AI Product Generation Effectiveness 96

Anyword

SEPTEMBER 2, 2021

For a traditional copywriter, creating product descriptions can be challenging and time consuming. Each product and every channel requires someone to incorporate all kinds of factors that make a product description meaningful. eCommerce Product Descriptions Generator. eCommerce Product Descriptions Generator.

Marketing AI 91

Marketing AI Product Generation Effectiveness 91

Biznology

FEBRUARY 3, 2016

Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. I had a similar experience with Verizon Wireless.

Loyalty 80

Loyalty Multi-Channel Customer Satisfaction Work Management 80

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Initially, brands faced panic buying and rapidly scaling demand for items that left shelves bare and customers scrambling. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customize subject lines.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 135

Social Media Product Media Work Management 135

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Tony Zambito

JUNE 14, 2010

.  Many organizations today are in need of an orienteering map when it comes to customer experience.    The notion of creating positive and delightful customer experiences has been around for almost two decades now.  Customer experience initiatives can no longer be static types of efforts. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Benchmark Email

MARCH 20, 2024

They are your frontline sales force, the ones who get your products into the hands of the customers. In the digital age, email marketing has become a crucial tool in cultivating these relationships. As a manufacturer, your relationship with distributors is pivotal.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 94% believe video helps consumers better understand their product or service. . Product reviews. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Huptech Web

MARCH 10, 2023

Table Of Contents Introduction Why are Product Reviews Important? What Makes the Best Shopify Product Review App? Best Shopify Product Review Apps Fera Product Reviews App Judge.me Product Reviews App Loox Product Reviews App Stamped.io Best Shopify Product Review Apps Fera Product Reviews App Judge.me

Product 52

Product eCommerce Loyalty Budget Programs 52

Convince & Convert

NOVEMBER 3, 2015

It ain’t easy being a productive marketer in these modern times. We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. age (before smartphones).

Pricing 163

Pricing Price Product Personalization 163

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. There’s not doubt about it, we exist in an age of relentless marketing and advertising, so much so, that people get burnt out and fatigued almost on a daily basis. What needs does your product overcome and how can you communicate that to a buyer?

Lead Scoring 62

Lead Scoring Lead Ranking Product Work Management 62

Martech

DECEMBER 20, 2023

Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). Age matters. The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. “An influencer endorsement is a double-edged sword.

Sample 94

Sample Customer Surveys Mobile Marketing Statistics 94

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. There’s not doubt about it, we exist in an age of relentless marketing and advertising, so much so, that people get burnt out and fatigued almost on a daily basis. What needs does your product overcome and how can you communicate that to a buyer?

Lead Scoring 77

Lead Scoring Lead Ranking Product Work Management 77

SmartBrief - Marketing

MARCH 19, 2024

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% more likely to know about products and trends before their peers. Pricing hasn’t yet been announced.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. Several factors can impact this perception: Businesses evolve and change over time.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Top Rank Marketing

APRIL 22, 2024

How generative AI unlocks the potential of marketing data Marketers have no shortage of customer data on hand — quite the opposite. Text, images, and behavioral markers can all be a quantifiable part of your customer data set. Here’s the current state of generative AI for marketing data, and how it looks to evolve in the near future.

Lead Ranking 60

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 60

Launch Marketing

NOVEMBER 8, 2023

Breaking Down Buyer Personas Buyer personas are composite, semi-fictional, general representations of your ideal customers. These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Here are three effective ways to drive product upsells using marketing automation: 1.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Salesforce Marketing Cloud

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Not only have you lost revenue, you’ve lost potential customers to the competition. Congratulations, you’ve smashed your goals!

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119