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What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?

Engagio

The golden age for companies to collect consumer data for the purpose of marketing to those consumers is over. The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. CCPA stands for California Consumer Privacy Act.

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What is call analytics and how does it deliver key insights to marketers?

Martech

The data can also be used post-call to feed CRM systems and trigger nurturing campaigns. age, gender, income) or intent. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads. Data privacy compliance. Intelligent call scoring/routing. make an appointment).

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Facebook Lead Ads 101: The Advertiser’s Manual

LeadSquared

We have already covered the different types of Facebook ads that you can create. I am talking about Facebook Lead Ads. What is Facebook Lead Ads? Facebook ads was a major channel for generating leads for advertisers. Landing pages take you out of Facebook. Lead Ads were Facebook’s answers to these problems.

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What’s 1st Party Private Data Exchange and Why Should Marketers Care

Martech Advisor

The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. But the phrase is certainly fitting for people across ages today. Learn More: Advancing Data Privacy: A Collaborative Approach to Better Regulations.

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10 Best B2B Webinar Platforms for 2021

Oktopost

It’s easy to see that we are witnessing a golden age of online, digital-only events. It’s even better if the software lets you sync or export the data into your CRM. One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Streaming via Facebook or YouTube Live.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). In fact, both Google and Facebook have been better positioned as marketing technology power players than LinkedIn — but Microsoft’s acqusition of the company changes that.