What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?
Engagio
MARCH 12, 2020
The golden age for companies to collect consumer data for the purpose of marketing to those consumers is over. The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. CCPA stands for California Consumer Privacy Act.
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