Content Marketing Institute

FEBRUARY 28, 2020

CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading → The post Ad Age Content Marketing Finalists Are Ads. appeared first on Content Marketing Institute. This post is a bit of a rant and a mea culpa.

Paid Search Agency 116

Paid Search Agency Ads Content Marketing Content 116

Contently

JUNE 16, 2022

Why Content Marketers Should Beware of Medical Misinformation. But what kinds of dangers, exactly, do they pose for healthcare providers and content marketers? To make matters worse, consumers believe nearly everyone purposely shares misinformation and misleading content, from governments to business organizations.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Marketing Insider Group

OCTOBER 17, 2018

Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […]. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group.

Storytelling 221

Storytelling Cost Paid Search Agency Brand Identity 221

Heinz Marketing

MAY 19, 2023

Why are they unwilling to give you accurate contact information despite downloading your content? Doesn’t downloading your content symbolize some kind of intent or interest? Your prospects are fellow human beings who care about their privacy in the age of digital media. Well – not necessarily!

Sales Qualified Leads 99

Sales Qualified Leads Lead Ranking Content Lead Scoring 99

Marketing Insider Group

JULY 2, 2019

“Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for […].

Content Marketing 267

Content Marketing Generation Content Demographics 267

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Marketing Craftmanship

SEPTEMBER 26, 2023

And based on the way content has been created and applied by most firms over the past decade, the availability of Artificial Intelligence will not make people more effective content marketers. Here’s why: Most firms still don’t understand that marketing content is NOT about sales.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Search Marketing 140

Search Marketing Marketing Google Research 140

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Science says yes: we process visual imagery 60,000 times faster than text , and this is part of the reason that infographics are so appealing in the age of the short attention span. Why, that would be content marketing masters GE.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Content Marketing Institute

FEBRUARY 14, 2022

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. Continue reading →

Content Marketing 124

Content Marketing Content Buy Paid Search Agency 124

Marketing Insider Group

APRIL 21, 2020

Marketers can customize performance videos using demographic settings like geography, age, and household income. The ads mix and match women of different skin colors, ages, and cosmetics choices. The post Have You Tried Performance Video in Your 2020 Content Marketing Plan appeared first on Marketing Insider Group.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 195

Resources Content Marketing Lead Gen Course 195

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As I like to say, “less mechanical and more meaningful.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Marketing Insider Group

MAY 28, 2019

From a young age, we are […]. The post Deadlines are the Greatest Source of Content Marketing Inspiration appeared first on Marketing Insider Group. “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines rule our lives.

Content Marketing 212

Content Marketing Content Rules Marketing 212

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 135

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 135

BOP Design

OCTOBER 7, 2020

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. New tactics employed for both lead generation and nurturing need to be implemented in unison as an integrated marketing approach. Contact us today for a consultation with our B2B marketing experts. all rolled into one.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. While the age-old problem of “What should we write about?” This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 144

Content Marketing Content Marketing Research 144

Marketing Insider Group

MAY 22, 2018

The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted. That doesn’t mean we have to march with our heads hung low back to the ad age. […].

Content Marketing 230

Content Marketing Content Traffic Marketing 230

Content Marketing Institute

JULY 21, 2022

But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. Continue reading →

SEO 139

SEO SERP Content Marketing Google 139

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Heinz Marketing

MAY 19, 2023

Why are they unwilling to give you accurate contact information despite downloading your content? Doesn’t downloading your content symbolize some kind of intent or interest? Your prospects are fellow human beings who care about their privacy in the age of digital media. Well – not necessarily!

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Content Lead Scoring 52

DivvyHQ

NOVEMBER 29, 2023

Should your marketing tactics and messaging be different when targeting different age groups? But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests.

Generation 92

Generation Automation Planning Content Marketing 92

Walker Sands

JUNE 20, 2023

What does this mean for B2B marketers? The best place to start is your web content marketing strategy. Additionally, Gen Zers were exposed to digital advertising at a young age, so they’re hyper-aware of aggressive sales tactics. How does this impact your Gen Z marketing tactics? So, who are your Gen Z customers?

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

DivvyHQ

FEBRUARY 2, 2022

In an age where audiences are fragmented, you can't afford to be a one-channel brand. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.

Multi-Channel 132

Multi-Channel Advertising Channels Organization Content Marketing 132

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

chiefmartech

JANUARY 21, 2020

from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite. Scribble was right in the center of the first golden age of martech , with its corresponding challenges and opportunities. ” Rock on, my friends.

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

KoMarketing Associates

MAY 3, 2017

Marketing executives are fairly confident in the benefits of utilizing digital customer experience technologies, but their prospects’ opinions vary. Furthermore, research indicates that the differences are closely associated with age. Age Divisions and Digital Marketing.

Planning 120

Planning Paid Search Agency Comparison Opinions 120

Navigate the Channel

DECEMBER 15, 2023

In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and stay ahead of the competition. One powerful strategy that has emerged as a game-changer is content marketing. Here’s why setting specific goals is paramount: 1.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Their mastheads topped by content marketers.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98