Remove aging strategy
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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? So how can you get started with a multicultural marketing strategy in 2020? Your strategy should display a genuine understanding of consumer needs and their roots in their cultural/socio-economic background.

Practices 104
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Four Challenges Market Research Faces Today

Tony Zambito

The AMA ( American Marketing Association ) has voiced this concern in several of its conferences over the past few years. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.  

Research 100
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Makings Of A Modern Creative Director

Bluetext

Bluetext asked our own Creative Director, Jason Siegel, how the role has evolved in recent years, especially with the introduction of next-age AI technology within creative fields. And Bill taught me that just a couple of words and just the right photo could make everyone in the conference room fall off the chair in laughter.

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How to assess which cultural moments are right for your brand to act on

Sprout Social

Look into the people, brands and media outlets that are present in the conversation. Think of it as a speedy alternative to a focus group. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. Who’s talking about it? Calm + Naomi Osaka.

Act-On 113
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? The videos aren’t annotated to drive traffic to Facebook.

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The Blockchain Marketing Technology Landscape (2017)

chiefmartech

He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. Old-school focus groups and surveys are ineffective. The Blockchain Marketing Technology Landscape just presents those that are here today. billion in fraud last year.

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Why Understanding Pain Is the Key to Customer-Centric Marketing

Contently

”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never going back to that office again (until tomorrow). Good on you in either case; these are foundational parts of your strategy.