Remove aging strategy
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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? So how can you get started with a multicultural marketing strategy in 2020? Your strategy should display a genuine understanding of consumer needs and their roots in their cultural/socio-economic background.

Practices 104
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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

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3 Things Peloton’s Worst Nightmare Can Teach B2B Marketers

Televerde

Who would film themselves using an exercise bike for a year… then cut and edit the footage and make it into a video, then show it to their spouse as a Christmas present? Also, I’m unclear, is her new body (post-transformation) supposed to be his Christmas present? Or is the video the Christmas present? Strange, if you ask me.

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A Comprehensive Guide to Market Segmentation

seo.co

Furthermore, those organizations that have thorough and documented market segmentation strategies see a 10 percent bump in their profit margins when compared to those that don’t. It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details.

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8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing

Hubspot

It also means considering the many dimensions of human diversity, including (but not limited to) age, gender, ethnicity, sexual orientation, location, language preference and gender expression. This product marketing approach facilitates connections with people, making them feel like part of a community.

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Makings Of A Modern Creative Director

Bluetext

Bluetext asked our own Creative Director, Jason Siegel, how the role has evolved in recent years, especially with the introduction of next-age AI technology within creative fields. The ‘Modern Creative Director’ must align both internal teams and external clients with the creative strategy. Who doesn’t like Bob Marley?

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Data smog: newest culprit in brain drain

Buzz Marketing for Technology

s ineffective presentation of information, researchers are finding. Lewis has found similar problems in focus groups he?s The media have gleefully pitched the Internet as the ultimate information tool, and it does unlock potential for global community, says psychologist Sherry Turkle, PhD, author of ?Life by Michael L.