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Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

Curious about how others have experienced the process of “going remote,” I surveyed 37 digital nomads, both males and females, ranging from ages 21 to 69, and currently spread about four continents. The post Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World appeared first on ClearVoice.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

In the final weeks of the 2020 NFL season, quarterbacks Tom Brady, Aaron Rodgers and Patrick Mahomes all ended up in division championship games, which prompted the age old question, who is the greatest of all time (a.k.a. The company viewed social media as a massive, unorganized focus group. Who is the NFL’s GOAT?

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Content Strategy: How to Do It Right

SmartBug Media

Once you’ve outlined where your content currently sits and which holes need to be addressed, you’ll be ready to make your content marketing strategy first class. Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life.

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Back to School Looks a Little Different for Kids & Parents This Year

ConversionLogic

So we organized and led a Focus Group for employees with school-aged kids to see what’s on their minds. We’re all still figuring out the new normal, but there is no question that parents of school-aged kids have been dealt a harder hand this year. This has created massive uncertainty. Bottom line.

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The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

In eighth grade science classes around the world, students are introduced to Newton’s first law of motion: a body in motion tends to stay in motion unless acted upon by an outside force. But even if your brand has embraced the digital age before your pivot to the younger generation, traction might still be proving difficult.

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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) Socioeconomic Status (Differences in class, income, and social standing.)

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How Problematic Ads Get Approved (And Ways We Can Prevent Them)

Contently

” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on. From the first creative briefs to production of the final commercial, we went through rounds of focus groups, concept testing, collaborative meetings, and edits.