Remove aging campaign
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Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Hive9

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. their campaign strategy to address their audience’s focus on remote work or virtual events.

Planning 264
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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Best practices for multicultural marketing

SmartBrief - Marketing

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. And, you don’t have to wait that long for some age groups. And, you don’t have to wait that long for some age groups.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. But, if you’re aiming to truly scale up, there’s more to the story.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.