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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. The published scientific evidence is rapidly accumulating. Share this on Facebook. Post on Google Buzz.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. They just want to be able to manage their Facebook page. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user. Listen Now.

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How to use social media personas to boost brand engagement

Sprout Social

In day and age where people crave personalization from businesses online , it pays to get as specific as possible when it comes to defining your target audience. From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

In content syndication, you publish your content on a third-party website. Content discovery platforms are a part of native advertising that allow advertisers to place their content on third-party publishing websites. Content Discovery Platforms Like Outbrain Place Your Content Ads on Third-Party Publishers to Drive More Traffic.

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How to build your social media marketing strategy for 2019

Sprout Social

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Sample Social Media Goals for 2019. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. These numbers speak directly to which networks your brand should approach and what types of content to publish.

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Social listening: Your launchpad to success on social media

Sprout Social

Consumer conversations are more transparent than ever in the age of social media. For example, restaurants need to know what customers are buzzing about. Below is a sample report pulled from Sprout’s social listening tools. Having your listening data alongside your publishing tools means hopping on trends faster.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway.