Redefining Branding in The Digital Age
Webbiquity
OCTOBER 21, 2020
Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages , and create a pleasant shopping experience. As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. These are: Brand.
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