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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Marketing 6.0:

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What makes content valuable in an AI world?

Kevin Indig

Google’s bot says that “the American Cancer Society recommends that men and women should be screened for colorectal cancer starting at age 50.” Giving medical advice without a license is illegal, and Google is clearly giving medical advice here.

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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

Saksham Sharda: At what age do you want to retire? So, we split-tested, sending customers a letter, with ideas for their next release, compared to those that we didn’t, we split-tested whether to send a crazy shock and awe package to people or just send them a book and a professional letter. Mickie Kennedy: Okay.

PR 52
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Are You Promoting Yourself as a Digital Marketer?

Biznology

I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. One of the things that I tell them to do is to Promote Yourself , which is the title of Dan Schawbel’s new book.

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Marketing Lessons from the Grateful Dead

Biznology

Image via Wikipedia. While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead , which I finally had a chance to read now that I am back and you should read it, too. Lest you think the whole book is about the Grateful Dead, fear not.

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How Rich Answers Provide a New Approach to SEO

Convince & Convert

In the larger red rectangle on the left you see that his age is also calculated for you, as well as information on the birth dates of other famous people. These questions covered a wide variety of topics, such as famous buildings, famous people, books, movies, historical events, sports, and much more.

SEO 99
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B2B Imperative: Reinvent the Sales Experience

Tony Zambito

Image via Wikipedia.   The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100